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Eleventh Annual International Business Conference Fresno 05.10.00

Eleventh Annual International Business Conference Fresno 05.10.00. Pentium III 800MHz: $42,893.00/# Hermes Scarf: $1,964.29 Saving Private Ryan on DVD: $874.75 Mercedes-Benz: $18.98 Hot-rolled steel: $0.19 Source: Fortune (3.20.00).

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Eleventh Annual International Business Conference Fresno 05.10.00

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  1. Eleventh Annual International Business ConferenceFresno05.10.00

  2. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

  3. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

  4. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

  5. “We are in abrawl with no rules.”Paul Allaire

  6. S.A.V.

  7. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  8. C.E.O. to C.D.O.

  9. Brand InsideBrand Org!

  10. 108 X 5vs. 8 X 1** 540 vs. 8

  11. And Now the Equivalent …White Collar Revolution!

  12. The “&-!!+#$% in the middle”*Jim Clark on Healtheon/WebMD* ’twixt docs, patients, insurers and providers; $275B of $400B in waste; source: Michael Lewis,The New New Thing

  13. “We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems

  14. Buzzsaw.comBuilders, Owners, Architects, Contractors, Suppliers$4T industry5,300 commercial bldg. projects’ specs on-line; +70 per day

  15. These are …L.A.D.T.I.R.S.**Life-and-death-total-industry-reinvention-struggles

  16. Brand InsideBrand Talent!

  17. Issue Y2KThe Great War for Talent!

  18. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

  19. “Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  20. “He grew his hair long, played guitar in a rock band, chased girls, got into trouble. At age 17 he was flogged by his house master, who described him as ‘the most difficult boy I’ve ever had to deal with.’ ”

  21. Solution?Ritalin [“a chemical virtually identical to cocaine”/Reason magazine]Or …

  22. Elect Him Prime MinisterTony Blair**talk/May 2000

  23. Brand OutsideContext:No “Commodities”!

  24. The “10X/10X Phenomenon”10 Times Better/10 Times Less Different

  25. “When we did it ‘right’ it was still pretty ordinary.”Barry Gibbons on “Nightmare No. 1”

  26. “You do not merely want to be the best of the best. You want to be considered the only ones who do what you do.”Jerry Garcia

  27. Brand OutsideStrategy 1:Lead the Customer!

  28. “The customer is a rear view mirror, not a guide to the future.”George Colony, Forrester Research“If you worship at the throne of the voice of the customer, you’ll get only incremental advances.”Joseph Morone, President, Bentley College

  29. “Wealth in this new regime flows directly from innovation, not optimization. That is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.”Kevin Kelly, New Rules for the New Economy

  30. Brand OutsideStrategy 2:UseE-Commerce toRe-inventthe Business!

  31. B2B1999 – 2004: 50X2004: $7.4Source: GartnerGroup (per Reuters 1-26-00) T

  32. GM/Ford/DaimlerChrysler (02-27)Auto parts supply “Co.”$240B (+$500B)I.P.O.

  33. Tomorrow Today: Cisco!70%Save $500M (service and tech support)C.Sat e >> C.Sat HCustomer Engineer Chat Rooms ($1B?)

  34. “Where does the Internet rank in priority? It’s No. 1, 2, 3, and 4.”Jack Welch

  35. There are 2 Kinds of …Defense*vs.Offense***Fend off upstarts.**Reinvent our marketspace!

  36. No Room for “Competent”* SortsBeer WholesalersPersonal Trainers [FitLinxx]Financial PlannersCar Dealers* LVA, “M”VA … vs. HVA [Web-enhanced]

  37. Message: The “distributor” is dead. Long live the value-added, knowledge-intensive “business partner.”

  38. Brand OutsideStrategy 3:Think Global!

  39. Rule #1If “it” is [truly] good … then it’s good enough for … THE WORLD.

  40. Rule #2There’s no such thing as “too small to be global.”

  41. Rule #4Hang out … vigorously!

  42. Rule #5Glom onto a [modest-sized] partner … who loves/ “gets” you!

  43. Rule #6Phil Crosby notwithstanding, you’ll not [likely] “get it right the first time”!

  44. Brand OutsideStrategy 4:Women Rule!

  45. ?????????Home Furnishings … 94%Vacations … 92%Houses … 91%Bank Account … 89%Health Care … 75%Etc.

  46. $3.3T + $1.5T = $4.8T** Larger than Japan!

  47. 27 March 2000: email to TP from Shelley Rae Norbeck “I make 1/3rd more money than my husband does. I have as much financial ‘pull’ in the relationship as he does. I’d say this is also true of most of my women friends. Someone should wake up, smell the coffee and kiss our asses long enough to sell us something! We have money to spend and nobody wants it!”

  48. Brand OutsideBRANDPOWER!

  49. Brand It!Now, More Than Ever!“The increasing difficulty in differentiating between products and the speed with which competitors take up innovations will assist in the rise and rise of the brand.”Gillian Law and Nick Grant, Management [New Zealand]

  50. What Can [Can’t] Be Branded?“Branding is not a problem if you have the right mentality. You go to your team and you pin up a $200 Swiss Army Watch. Competing in the ridiculously crowded sub-$200 watch market, they made it into a brand name, named after the most irrelevant and useless thing in history [the Swiss Army]. And you say, ‘Gang, if they can do it, we can do it.’ ”Barry Gibbons

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