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Andreas Weißböck / Niklas Wiesauer

Andreas Weißböck / Niklas Wiesauer. Young Lions 2013 MEDIA Competition. PROBLEM - Hard to reach d eciders - Sonne quite unknown

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Andreas Weißböck / Niklas Wiesauer

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  1. Andreas Weißböck / Niklas Wiesauer

  2. Young Lions 2013 MEDIA Competition PROBLEM - Hard to reachdeciders - Sonnequiteunknown - Relativelysmallbudget APPROACH - Creatingaddedvaluefor the company - Costefficient = online focus- Developa USP for the NGO - Implementingbottom-up / top-down effect TOP DOWN BOTTOM UP

  3. Young Lions 2013 MEDIA Competition SOLUTION Bycreating an online marketplaceweallowemployees to selltheiralreadyreadbooks. The moneyeachcompany collects will beusedfor a directdonationor an individual educationprojectforchildren in developing countries. „Wissen weitergeben, um Wissen weiterzugeben.“ Company supportsour initiative Gettinginto the minds of the decidersof the company Attracting theemployeesattentionbyshowingobviousproblemand easy solution Donateorsupport an individual project Company profileat the marketplacedisplaysprogress of sales

  4. Young Lions 2013 MEDIA Competition MEDIA STRATEGY KONY2012 SONNE2014 SOCIALSEEDING FACEBOOKADVERTISING SEARCH ENGINEADVERTISING

  5. Young Lions 2013 MEDIA Competition MEDIA STRATEGY - DECIDERS PLACEMENT OFEXISTING MATERIALAT DECIDER HOTSPOTS USAGE OF CREATIVEPERSONALIZEDMAILINGS EXISTING PARTNERSCREATE BASISFOR PROJECT APPROACHING INPERSON (BY PRESENTINGCONCEPT)

  6. Young Lions 2013 MEDIA Competition SUMMARY / MEDIA SPLIT Decider Employee Great PublicityIncrease of corporatespiritImplemented CSRSmall effort To do goodTogetherfor a goodcauseSeizablesuccessSmall effort

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