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CHA2 Mobile Commerce Applications II Mobile Marketing Management System

CHA2 Mobile Commerce Applications II Mobile Marketing Management System. Presented by Cheng Mei Yi, Maggie Fong Pui Yee, Momoko Lo Wai Keung, Ken. Advised by Prof. Samuel T. Chanson. Overview. Introduction Results Conclusion Q&A. Introduction. Background Popularity of SMS

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CHA2 Mobile Commerce Applications II Mobile Marketing Management System

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  1. CHA2Mobile Commerce Applications IIMobile Marketing Management System Presented by Cheng Mei Yi, Maggie Fong Pui Yee, Momoko Lo Wai Keung, Ken Advised by Prof. Samuel T. Chanson FYP Presentation 2003-2004

  2. Overview • Introduction • Results • Conclusion • Q&A

  3. Introduction • Background • Popularity of SMS • Inefficiency of traditional marketing techniques(mainly not tailor-made for individual customers) • Motivation • Apply mobile technologies on commercial usage • Solve existing problems in marketing • Objective • Effective mobile marketing solutions • Efficient management system • Challenges • Stable and extendable system • Interactive with fast response time

  4. Client Tier Application-Server Tier Data-Storage Tier SMS gateway System Design • System Architecture • Three-tier Model

  5. Mobile Services Database Central Management System Gateway User Interfaces System Design • Components • Central management system (CMS) • User interfaces • Mobile services

  6. Central Management System (CMS) • Database Interface • Handle network connection to database • Retrieve/Store data from/to database • SMS Processor • Direct SMS between SMS gateway and mobile services • Message Log System • Log incoming/outgoing SMS to database

  7. User Interfaces • Management System Interface • Manage merchants’ information, coupon and promotion details • Set up SMS game questions • Review member behavior and usage statistics • Merchant Interface • Review the company profile • View query message statistics • Monitor popularity of published coupons • Customer Interface • Do registration • Download mobile coupons via SMS or MMS

  8. Mobile Services • Functions • Interactive merchant query • Interactive product query • SMS game • Mobile coupon • Promotion broadcast • Purposes • Cater customers’ interests • Facilitate delivery of promotional material

  9. Mobile service -Interactive merchant query • Purpose • Allow customers to query the location and telephone number of a merchant via SMS • Design • Location-sensitive • Multiple outlets supported • Coupled with latest promotion

  10. Mobile service -Interactive product query • Purpose • Allow customers to locate outlets which selling a specific product • Design • Location-sensitive • Multiple interactive SMS messaging supported

  11. Mobile service -SMS game • Purpose • Provide merchants to set up SMS games to customers for promotion purpose • Design • Sending question, performing lucky draw and publishing results • Acting on schedule automatically • Selecting targeted receivers according to gender, age group and interest

  12. Mobile service -Mobile coupon • Purpose • Allow merchants to create mobile coupons for members to use • Design • Support SMS/MMS coupons • Allow mobile coupons to be downloaded from web • Use WAP phone to redeem

  13. Valid Coupon Invalid Coupon

  14. Mobile service -Promotion broadcast • Purpose • Broadcast promotion information to customers • Design • Sending promotions on given schedule • Selecting targeted receivers according to gender, age group, interest, location and income level

  15. Conclusion • Achievements • Apply mobile technologies in Marketing • Promote everywhere • Employ Customer Relation Management (CRM) • Possible Future Extension • Automatic location searching

  16. Thank you!Q&A

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