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Young team Acceptable database Good image Large international network

STRENGHTS. Young team Acceptable database Good image Large international network Very good relations with export promotion organizations An integrated marketing structure in most operations. Leaders in construction shows Profitability with a 2 digits growth between 09 and 10

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Young team Acceptable database Good image Large international network

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  1. STRENGHTS • Young team • Acceptable database • Good image • Large international network • Very good relations with export promotion organizations • An integrated marketing structure in most operations. • Leaders in construction shows • Profitability with a 2 digits growth between 09 and 10 • 30 years of experience • Very healthyfinancial situation

  2. WEAKNESSES • Lack of experience due to many new recruits and absence of proper training and induction. • Centralization of decision making: Bottle neck at Chairman’s level. • Absence of proper copywriting • Lack of communication between sister companies • Sisterhood abuse: Taken for granted. • No political protection in most markets(KSA, Qatar, Syria and Iraq). • Absence of long term agreements with all venues except Lebanon. • Vulnerability to political and security instability. • Limited business development: Very few new themes and concepts were created in the last 2 decades • Database updating is still not systematic: same way, same efficiency in all operations. • No meeting of deadlines regarding all printings: Delay in brochures, Visproms, PME… • Agents that only promote subsidized shows leaving smaller shows untouched. • Absence of dedicated outgoing sales persons in each operation resulting in thousands of dollars of opportunity cost. • lack of visits by project managers to leading international and regional shows

  3. OPPORTUNITIES • Strengthening sub profiles: Elenex, Stone. • Centralizing the construction shows management and corporate image. • Adding more conferences with and without concurrent exhibitions. • Selling more sponsorships in all exhibitions. • Charging entrance fees. • Exporting successful experiences such as Education/outdoors/PPP/ • Creating new profiles and shows such as health fitness and beauty/kids shows/women’s world/outdoors.. • Teaming up with world leaders. • Strengthening the Events division at head office and creating a network in each operation. • Moving to new markets: Syria, Egypt and Nigeria. • Venturing with REAL magazine and cross marketing. • Investing more in the matchmaking division(Team/data/marketing the department)

  4. THREATS • Increasing competition mainly in KSA and Iraq. • Financial crisis • Security situation in the region. War with Iran will badly affect group turnover. • Moodiness and unpredictability of venues. • Non protection of themes. • Dying profiles: Furniture, fashion, Jewelry. • Availability of space and timing at venues: Qatar,KSA,Iraq and soon Lebanon. • Greediness of exhibition centers. Prices and conditions are increasing yearly in some locations. • Change in Ministries and chambers behavior: They all want a share of the cake.

  5. THANK YOU

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