1 / 13

KFC Explosive Growth in China

Juli Hibler Luke Garrison. KFC Explosive Growth in China. Homogenization / Noitazinegomoh. The rapid globalization of fast food restaurants is due to homogenization (making them all exactly the same)

jordan-morales
Download Presentation

KFC Explosive Growth in China

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Juli Hibler Luke Garrison KFC Explosive Growth in China

  2. Homogenization / Noitazinegomoh • The rapid globalization of fast food restaurants is due to homogenization (making them all exactly the same) • Yum brands growth in China is due to its lack of homogenization, adapting to individual regional cultures

  3. Yum! China Growth • Then = 1987 1 KFC • Now = 3,000 stores, 650 cities • Family oriented • College student, skip class • Chinese Management • U.S. = Power / China = Divide power

  4. Going Local Workforce Supplies Menu

  5. Workforce • College Students • Most time first job • Skip Class • Video Game Breaks • Employee/Management • Like Family

  6. Supplies • Supply Chain • Ground up • Multiple vendors • Send farmers overseas • First KFC • Dark Meat

  7. Menu • Chinese style of eating • Many people sharing dishes • Healthy Choices • Eliminated Supersize Items • Reduced number of Combo meals • Support exercise programs • Kids • Employees

  8. http://www.youtube.com/watch?v=R9lJR5J2GSM&feature=related

  9. Hofstede’sCulturalDifferences

  10. Hofstede’s 5 Dimensions China and US

  11. Decision Making Power • Hiring Local Managers • Humble Sam Su’s leadership success

  12. A KFC Marketing Mishap • http://www.youtube.com/watch?v=iTyOPc8MGbw

  13. Sources • http://knowledge.insead.edu/KFCinChina090323.cfm?vid=195 • http://chinabevnews.wordpress.com/2011/11/19/kfcs-radical-approach-to-china/ • http://topthinkest.wordpress.com/2011/07/18/be-aware-chinese-culture-in-business/ • http://money.cnn.com/2011/01/19/news/companies/thebuzz/index.htm

More Related