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MKT 571 EDU Education is Power/mkt571edu.com

. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?<br> Technological<br> Political<br> Economic<br> Cultural<br> <br>2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?<br> Core benefit<br> Pure tangible product<br> Basic product<br> Potential benefit<br>

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MKT 571 EDU Education is Power/mkt571edu.com

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  1. MKT 571 EDU Education is Power/mkt571edu.com

  2. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt571edu.com 1.         Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?             Technological             Political             Economic             Cultural 2.         Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?             Core benefit             Pure tangible product

  3. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Final Exam Guide FOR MORE CLASSES VISIT www.mkt571edu.com 1) Which of the following is most closely associated with a proactive marketing orientation?    A.  It involves delivering superior value.    B.  It is about understanding and meeting customers’ expressed needs.    C.  It represents the “make and sell" philosophy.    D.  The marketer focuses on the customers’ latent or hidden needs.2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.    A.  internally    B.  management    C.  segmentation    D.  integration

  4. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

  5. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

  6. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following: Identify a problem or opportunity that may be facing that product or service. Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the right people for the focus group.

  7. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com This week we are reading about "branding". Here is a recent article on the subject. Comments please.

  8. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success.2. In one sentence write your positioning statement for the product

  9. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website. Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity).

  10. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product launch. Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text. Format the paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

  11. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  12. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized

  13. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following: Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics.

  14. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 FOR MORE CLASSES VISIT www.mkt571edu.com Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. Include the following in the Product Launch Plan: Define the product or service being offered. Describe the product or service offering. Assess the market needs for this product or service. Choose an anticipated target audience and include a description.

  15. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com  Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. 

  16. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

  17. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 FOR MORE CLASSES VISIT www.mkt571edu.com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets. Detail the steps involved in a new product/service development. Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage. Develop a pricing strategy for the new product or service offering.

  18. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) FOR MORE CLASSES VISIT www.mkt571edu.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).

  19. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT) FOR MORE CLASSES VISIT www.mkt571edu.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy. Determine whether or not to change that strategy.

  20. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com  Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. (BTW. Setting marketing objectives prior to developing strategy is real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget?

  21. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad.  You will need to restate your target audience and positioning. You won't be able to max out your points if you forget. (Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.) Step out of the box, (And your comfort zone) and have some fun with it. I think we will have our own award ceremony. We will vote on the best ad.

  22. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 FOR MORE CLASSES VISIT www.mkt571edu.com Develop a 1,400-word Communication Plan including the following: Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is best for marketing your product or service in the domestic and international markets. Discuss the reach of each communication channel. Cite at least three scholarly sources. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

  23. MKT 571 EDU Education is Power/mkt571edu.com MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project FOR MORE CLASSES VISIT www.mkt571edu.com Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: • Create an Executive Summary of no more than 350 words. • Incorporate the Situational Analysis (Week 3). • Incorporate the Market Growth Potential and Competitive Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4). • Incorporate the Marketing Communications Plan - including media selection, discussion of reach and frequency, and costs (Week 5). • Calculate the financial information (including forecasting demand,

  24. MKT 571 EDU Education is Power/mkt571edu.com

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