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Challenges faced during New Product Development

Challenges faced during New Product Development. Presentation by R V Shah. Jaya Hind Industries Ltd, Akurdi , Pune 411 035. PRODUCT DEVELOPMENT EXECUTIVE LEADERSHIP PROGRAM. a) PRODUCT DEVELOPMENT PROCEDURE. Receipt of 2D / 3D Data as Soft Copy / Hard Copy with Estimated Volumes.

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Challenges faced during New Product Development

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  1. Challenges faced during New Product Development Presentation by R V Shah Jaya Hind Industries Ltd, Akurdi, Pune 411 035

  2. PRODUCT DEVELOPMENT EXECUTIVE LEADERSHIP PROGRAM a) PRODUCT DEVELOPMENT PROCEDURE • Receipt of 2D / 3D Data as Soft Copy / Hard Copy with Estimated Volumes. • Feasibility Study • a) Deciding the Process (PDC / GDC), • b) Customer Drawing Study. • c) Deciding Suitable Equipments (Suitable Machine, Fixtures, Gauges, Tooling, Testing Equipments etc), • d) Identifying Special Characteristics, Special requirements like heat Treatment, leakage Testing, Shot Blasting, Vibro Finishing, Cleaning / Millipore Value, etc. • e) Technical Review with the Customer and freezing their requirements. • Cost Estimation and submission to the Customer. • Receipt of Purchase Order from the Customer. • Management Approval. • Formation of CFT Team and Project Kick Off.

  3. PRODUCT DEVELOPMENT EXECUTIVE LEADERSHIP PROGRAM a) TOOL DESIGN GATED PROCESS 2 D DRAWING METHOD GATE LAYOUT GATE MODELLING GATE SIMULATION GATE DESIGN APPROVAL GATE WORK ORDER GATE

  4. PRODUCT DEVELOPMENT EXECUTIVE LEADERSHIP PROGRAM b) Challenges Faced During New Product Development by CFT Approach. • Even after receipt of Purchase Order, Technical Data Freezing takes more time from the customer. • Variance between 2D Drawing, 3D Data and Sample. • From RFQ stage to Purchase Order finalization, Customer may take his own sweet time and later on create urgency and excessive pressure to shorten the Development Time. • Lot of Audits by Customer / External Agencies before order finalization. • Corrections and Modifications are required quite often in the product model for making it friendly for manufacturing. (Eg: Modification of Draft Angle, Radii, Parting Lines etc). • Undue Time Pressure from customer during Development Stage. • Frequent modifications and changes in the product specifications by the Customer during Development stage. • Some Customers are reluctant to accept suggestions by Supplier which are helpful in improving Product Quality.. • Persons responsible for Vendor Development, Purchase and Quality Control are different and have different Technical and Commercial requirements. • After Sample submission, Customer takes more time for Testing, Validation and Product Approval.

  5. PRODUCT DEVELOPMENT EXECUTIVE LEADERSHIP PROGRAM b) Challenges Faced for Developing New Products for Export. • Technical Clarification from overseas customers takes more time . • Communication barrier. • Dimensional Variations due to Climatic Conditions. • Handling Damage during Shipment. • Packing Norms are stringent and difficult to maintain. Eg: Eco – friendly Packing.. • Incase of urgency we need to change the mode of transport, which is expensive. (Air Freight)

  6. Thank You

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