Licensing & ELM - UC 9.x

1. Licensing& ELM - UC9.x Christian Fritz , chfritz@cisco.com StéphaneBuvat, stbuvat@cisco.com “Many of the products and features described herein remain in varying stages of development and will be offered on a when-and-if-available basis.  This roadmap is subject to change at the sole discretion of Cisco, and Cisco will have no liability for delay in the delivery or failure to deliver any of the products or features set forth in this document.”

2. “Cisco’s policy is one of continuous improvement and the specifications and information regarding the products in this presentation are subject to change without notice. All statements, information, and recommendations in this presentation are believed to be accurate but are presented without warranty of any kind, express or implied. Users must take full responsibility for their application of any products. The software license and limited warranty terms are set forth in the information pack shipped with the products and are incorporated herein by this reference." « Cisco a pour politique de toujours rechercher à s’améliorer, la documentation et les informations sur les produits contenues dans la présente présentation sont susceptibles de modifications sans préavis. Toutes les déclarations, informations et recommandations contenues dans la présente présentation sont supposées être suffisamment précises mais sont communiquées sans aucune garantie quelconque, expresse ou tacite. Les utilisateurs supporteront l’entière responsabilité de leur application à tout produit. La licence de logiciel et les limitations de garantie sont incluses dans la notice d’information livrée avec chaque produit et sont applicables par la référence qui y est faite ici. »

3. PrincipesGénéraux des Modes de Licences Cisco Cisco’s UC 9.0 “Pricing & Licensing” structure • Actuel Licensing modéle (8.x) • Nouveau Licensing modéle (9.X) • Deuxétudes de cas (8.xvs9.x) • Support:ESW & UCSS Entreprise License Manager (ELM) • ELM Architecture & Demo • Licence nouvelle installation • User Count Tool (UCT) Présentation & Demo • Licence Upgrade Migration • AGENDA

4. PrincipesGénéraux des Modes de Licences Cisco Cisco’s UC 9.0 “Pricing & Licensing” structure • Actuel Licensing modéle (8.x) • Nouveau Licensing modéle (9.X) • Deuxétudes de cas (8.xvs9.x) • Support:ESW & UCSS Entreprise License Manager (ELM) • ELM Architecture & Demo • Licence nouvelle installation • User Count Tool (UCT) Presentation & Demo • Licence Upgrade migration • Cisco UC9.x - Licensing & ELM

5. Préparation du Projet Mobilité Home Office Direction • Définition de Profils Utilisateurs • Définir les profils utilisateurs • Définir les usages de collaboration • Associer les usages aux différents profils • Objectifs • Mettre en adéquation les besoins des collaborateurs par rapport à leur métier • Simplifier la définition des licences et des processus d’achats du clients (lisibilité) Vidéo Conferencing Mobilité Présence/MI Commercial Conferencing Présence/MI Conferencing Administratif Contact Center Présence/MI Agent

6. Définition des BesoinsIdentifier les Usages Collaboratifs Types Profiles Utilisateurs entreprise X A Ex:Poste analogique Besoins B ex: Poste IP, VM, CUPC… C ex: Poste IP, Présence, CUPC, SNR, Vidéo … Licences adaptées

7. PrincipesGénéraux des Modes de Licences Cisco UCL (à la carte) • Quantité minimum : 50 utilisateurs • Applications souventindépendantes du Call Control (CUCM) • Les contrats de services UCSS/ESW ne sont pas obligatoires : • ESWfortementrecommandé pour obtenir le support (1 an ou plus) & UCSS pour les mises à jour majeures • UCSS: Obligatoiresi des utilisateursUCL & CUWLsontmixésdans le mêmecluster CUWL(bundle) • Quantité minimum : 50 utilisateurs • ‘Top Level Parts’ dissociées: CUWL Standard, Premium et Pro • UCSS (3 ansou plus)/ESW(1 an ou plus) obligatoire

8. PrincipesGénéraux des Modes de Licences Cisco Cisco’s UC 9.0 “Pricing & Licensing” structure • Actuel Licensing modéle (8.x) • Nouveau Licensing modéle (9.X) • Deuxétudes de cas (8.xvs9.x) • Support:ESW & UCSS Entreprise License Manager (ELM) • ELM Architecture & Demo • Licence nouvelle installation • User Count Tool (UCT) Présentation & Demo • Licence Upgrade Migration • Cisco UC9.x - Licensing & ELM

9. Current Licensing Model (8.x) Included Optional ü N/A N/A N/A N/A ü ü ü N/A N/A N/A ü N/A N/A N/A ü ü ü ü ü ü N/A N/A N/A ü ü ü

10. License Must Address Many Working Styles Forrester Describes Five Groups That Define Employees’ Varying Working Styles… …UC 9.0 Licensing Addresses Each of These Needs Part-Time Telecommuter 11% Back-Office Employees 34% Connected Consultant 16% HYBRID WORKERS DESK-BOUND WORKERS Remote-Based Technician 5% MOBILE WORKERS Hyper-Mobile Professional 33% Source: Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles by TJ Keitt with Matthew Brown, Ted Schadler, Heather Martyn, June 7, 2011

11. UC 9.0 - Total UC Solution for the Enterprise Deskless Workers • Individuals that have basic Telephony needs Desk-Bound Workers • Individuals that have basic UCneeds and remain connected to their desks Hybrid Workers • Individuals that have advanced UC needs, but do not require mobile connections Mobile Workers • Individuals that have advanced UC needs and require mobile connections Jabber Desktop Basic UC UCL Essential UCL Basic UCL Enhanced UCL Advanced CUWL Standard CUWL Premium CUWL Professional Jabber Mobile Messaging Conferencing Video $40 $125 $210 $295 $325 $415 $500 FOR EVERYONE VIDEO FOR TELEPRESENCE

12. UC 9.0 Licensing Model Legend Included ü Optional • ADD • Conferencing • 6 More Devices • ADD • Jabber Mobile • 2 More Devices • ADD • Multiple Devices • Jabber Softphone • HD Video ADDMessaging ADD SD Video CPE or Hosted CPE or Hosted CPE or Hosted

13. UC 9.0 Simplified Licensing StructureDevice Support • CUWLPremium:CUWLProfessional • TelePresence • Room • AdvancedUCL:CUWLStandard • EnhancedUCL CTS-3000/3200 Jabber Desktop • BasicUCL 695x E20 CTS-500/1000/1100 • EssentialUCL EX60 / EX90 694x 99xx Jabber Mobile 6911 CTS-1300 Fax Analog 7937 89xx Profile Series 6921 VXC 3905 6901 Third Party SIP 79xx Solution Platforms

14. UC 9.0 Pricing / Licensing RecommendationsEn conclusion • New CUWL Bundle: CUWL Premium • Elimination of public space licenses • Elimination of adjunct licenses • Introduction of new UCL license: Advanced • Elimination of CUWL Entry bundle • 1st level that supports 2 devices • Monetize Desktop UC and Mobile clients through user license vs. client license • Reduced TelePresence device license(Today there are two)

15. Cost Comparisons: Etude de casScenario 1 – Desk Phone + UC Desktop Client $50

16. Cost Comparisons: Etude de casScenario 2 – Desk Phone + UC Desktop Client + UC Mobile Client • or $85

17. Support des Solutions de Collaboration Access to Learning Resources Assistance Technique 24 x 7 Maintenance and Minor Updates Mise à jour Majeure Cisco Unified Communications Essential Operate Service - ESW UCSS + Disponible pour IP Telephony, Conferencing, Messaging, Presence, Mobility and Contact Center

18. UCSS – Définition • UCSSestconsidérécomme un produit. C’estunesouscriptionpermettantl’obtention des mises à jour majeuresd’une application de collaboration durant 1, 3 ou 5 années (1 an possible uniquement pour les marchés publics). • La cotation des UCSSestassociée au nombred’utilisateursUCL et CUWL. Elle couvre la miseà jour des applications serveurs et postes de travail. • Possibilité de souscrire à des contratsUCSS en “e-delivery” • Références : L-UCSS-xxxxx • UCSSdoîtimpérativementêtreassocié à un contratESW • UCSSdoitetresouscritdans les 90 joursaprésl’activation du contratESW, ilestrecommandé de faire correspondre les périodes de couverture des UCSS et des ESW. • Lorsque des utilisateurssontrajoutés, un contratUCSSsupplémentairedoitetresouscritdans les 90 jours.

19. Updated UCSS for UC 9.0 Licensing Model CPE or Hosted CPE or Hosted CPE or Hosted

20. Page d’activation www.cisco.com/go/license Rentrer le PAK Renseigner les produits, Souscription et numérode contratESW UCSS - Activation du Contrat Cisco envoie un e-mail a l’adressefournielors de l’enregistrement pour les demandeseventuelles de precisions sur les informationsfourniespuisenvoie un e-mail de notification lorsquel’activationestterminee.

21. Software Subscription (UCSS) Renewal Portal • Finally a way to proactively go after UCSS RENEWALS !!!! • Available for Cisco field: Q2FY12, Partner access targeted: Q3FY12 • New UCSS Renewal VoD & Collateral will also be posted with the tool

22. VCS and UCM Investment Protection

23. Investment Protection Program Overview What is it? • The Unified Call Control Investment Protection provides customers with the maximum level of investment protection, reassurance, and flexibility when it comes to TelePresence Call Control and Advanced Applications How does it work? • The program allows Cisco VCS Control Customers to migrate their Telepresence endpoints  from VCS Control to CUCM 8.6 (or later) for $0 license fee. Note that Unified Communications Software Subscription (UCSS) is required. • Customers may choose to do this in the near term or in the future.  • The key to this plan is that it allows them to be flexible in their planning Why should customer be interested in this program? • Customers that choose to invest in VCS may continue to see the benefits of this investment no matter where they might register their TelePresence endpoints in the future, either CUCM or VCS and with the version of CUCM 8.6 (or later) that they want

24. Implementation Information How to migrate your Cisco TelePresence endpoints  for use on Cisco Unified CM: • Presently the migration PIDS are orderable with top-level PIDS(This should be done first): • L-CUCM-USR-LIC-ADD (CCW) • CUCM-USR-LIC-ADD (DCT). • Once the Top level PID has been selected, the following migration PIDS must be selected: • Desktop TelePresence endpoints:  MIG-VCS-UCM-DKTPV • Single Screen Immersive endpoints:  MIG-VCS-UCM-SGLSRN • Desktop PID for soft client migration to Jabber : MIG-VCS-UCM-DKTPV • The above migration PIDS will also become standalone PIDS in the near future for direct ordering

25. Implementation Information Continued Cost: • CUCM licenses required at no cost, however UCSS will be required for every endpoint migrated Eligibility: • Applies to VCS Control only • TelePresence endpoints only • CUCM software version (minimum 8.6 required , 9.0 and above recommended) • VCS Control: Customers must have 10:1 device to non-traversal call ratio to migrate endpoints, 5:1 ratio to migrate Jabber for Video Availability: • This program is available starting Q2CY2012

26. PrincipesGénéraux des Modes de Licences Cisco Cisco’s UC 9.0 “Pricing & Licensing” structure • Actuel Licensing modéle (8.x) • Nouveau Licensing modéle (9.X) • Deuxétudes de cas (8.xvs9.x) • Support:ESW & UCSS Entreprise License Manager (ELM) • ELM Architecture & Administration • ELMDemo • Licence nouvelle installation • User Count Tool (UCT) Présentation & Demo • Licence Upgrade migration • Cisco UC9.x - Licensing & ELM

27. EntrepriseLicense ManagerArchitecture & Administration

28. Software compliance • License management across products and clusters • React to dynamic collaboration asks from business • Consistent commercial and product license – UCL and CUWL • Centralize/pool UC licenses • Simple fulfillment, reporting, overage Business Challenges Solution Business Value • Dramatically decrease operational licensing effort • NO license blockage to install, upgrade, add, trial/demo • Reduce sales cycle – wizard gives you licenses to order! How Does ELM Address Business Challenges?

29. What is ELM? • Licenses are now managed by an Enterprise License Manager (ELM) • ELM can run on a separate server or co-resident with product • ELM stores all the licenses the enterprise/SP purchased for the UC solution. • ELM tracks the "feature usage" of each product registered for license management and then evaluates the overall license status of the features under use.  • Based on the feature usage evaluation and the availability of licenses for the features, each product is notified of its license status i.e., whether or not the product is in compliance. • UC products (UCM, UC, BE5K, BE6K) will be supported in 9.0 as well CUP via UCM and HCS.

30. Enterprise License Manager Cisco Customer UCM Cluster 2 UCM Cluster 1 Connection • License Manager - co-resident or on its own server • Potential for: • Automated license delivery • License over-allocation Back Office Connection Process UCM Process UCM Process ERP SWIFT Internet • ELM client ELM (active) FNO (Flexera) manual license request VOS VOS VOS • ELM client • ELM client ELM (Not Installed) ELM (Not Installed) • Automated License Reporting • Tiered License Substitution and Reallocation

31. Exemple: ELM Standalone installation SOAP/https UCM ELM Standalone Network UCM Unity Connection

32. Install – Upgrade • Installed by default with UC product deployments • UCM • CUC • Business Edition 5000 • Business Edition 6000 • Available as a standalone installation – Enterprise License Manager deployment • Installable on all MCS hardware supported by the product (CUCM, CUC) • Installable on VMWare using any OVA supported by the product (CUCM, CUC) • Upgradable using Cisco Unified OS Administration Software Upgrades GUI

33. Install – Upgrade

34. Licensing Operational Modes • Products will initially run in demo mode until ELM is configured to manage product and a license file is loaded. • Once a product is associated with an ELM, license usage will be reported to the ELM. The ELM will reconcile usage against license availability and report licensing status (compliance or non-compliance – overage) back to product. • Customers will have 60 days to operate in overage before a license must be obtained and uploaded.

35. License Synchronization • The ELM will periodically query the license usage of each product – once a day by default. • License usage information for all products will be totaled and compared against the installed licenses to determine compliance. • License synchronization can occur on demand as well. ELM Client Product License Sync Request/Response CCM Enterprise License Manager License Usage

36. Lost Communication • If the ELM and the ELM Client are not able to synchronize due to lost communication, • The product synchronization problem is tracked at the ELM and the ELM administrator is provided appropriate warnings. • The product will be informed of a license violation (reason=communication loss) and the time since detecting the communication loss • It will be up to the product how to handle communication loss license violations • During this period, licenses will become available to products that are accessible. • Once communication is restored, license counts will be synchronized and the product will be informed of the cleared license violation. Product ELM Client ELM

37. What happens during demo mode? • Each product determines how they enforce demo mode. • For UCM, • There are NO restraints placed on the use of the system during demo mode.  All features can be configured and the number of users and phones is not limited.  • For CUC, • All features can be configured however the number of users is limited.  • Demo mode never expires. • Upgrading does not reset the product to demo mode.

38. What happens during overage mode? • Each product determines how they enforce overage mode. • For UCM, the overage period is limited to 60 days. Upon expiration, • The system will remain operational with provisioning restrictions • Additional users and phones can not be provisioned • Existing users and phones can not be de-provisioned • For CUC, the overage period is limited to 60 days. Upon expiration, • The system will no longer be operational. • No voicemail may be left or retrieved. • Upgrading does not reset overage. • Rebooting can extend expiration by 1 day.

39. ELM Administration • Install – Upgrade • Backup – Restore • Account Management • ELM CLI • Service Management • Serviceability – Not integrated with RTMT • Internationalization – Cisco Option Package Installation • Supported languages include Japanese, Korean and Chinese

40. ELM Reporting • The ELM provides various reports including: • Associated product instances • License usage - product instance • License usage – enterprise • Licensing compliance status • Product instance synchronization status Example License Usage Report

41. Backup - Restore Integrated with Disaster Recovery Cross launch capabilty from ELM GUI to Disaster Recovery Uniform user experience Consistent CLI with other VOS-based products ELM “seed” administration account name and password set during installation ELM CLI can be used to change the ELM account name and/or password Account Management

42. EntrepriseLicense ManagerDemo

43. EntrepriseLicense ManagerLicence nouvelle installation

44. EntrepriseLicense Manager

45. Add Product Instance – 1st UCM

46. View Product Instances

47. Product License Usage

48. DashboardDemo Mode & License Usage

49. License UsageChart View

50. Licenses – After License Install