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Location Based service

Location Based service. Match customer’s spatial search with retail location (timely unbounded, bi- directional control Market Potential. Location Based service – Key Task. Customer Acquisition Facilitate matching process of specialized Supply and Demand

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Location Based service

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  1. Location Based service Match customer’s spatial search with retail location (timely unbounded, bi- directional control Market Potential

  2. Location Based service – Key Task • Customer Acquisition • Facilitate matching process of specialized Supply and Demand • Attend to Impulsive consumer behavior • Build a Reputation • Performance maintenance and innovation • Support of specialized and High Quality Products

  3. Location Based service – Competence • Networking competence Regional rootedness • Performance Oriented towards situational factors

  4. Target group-based services • Market Potential

  5. Target group-based services – Key Elements • Customer Retention • Communicate added value • Increase Cross-Sales • Establish Customer Partnership • Performance Innovation • Improved information and purchasing process

  6. Target group-based services – Competence • Customer competence • Technological and process competence • Network customer knowledge ( information Competence) • Competence to attend to needs comprehensively (range of Products) • Coordination along with the supply chain

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