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<br><br>https://emergeapp.net/sales/7-ways-small-brick-mortar-retailers-can-leverage-holiday-season/<br><br>The world’s top retailers are beginning to realize the critical role mobile plays in the omnichannel shopping experience. Brick-and-mortar locations no longer represent the majority of holiday traffic. Retail mobile apps and the role they play in marketing, sales, and operations are a vital and dynamic part of this shift.<br>
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