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Context, Content & Community

Context, Content & Community. Large-scale experimental systems research for large-scale social change Joe McCarthy Principal Scientist, NRC Palo Alto. Prospectus. Nokia [Research Center [Palo Alto]] Openness, experimentation, systems thinking (and doing) Context, Content & Community

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Context, Content & Community

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  1. Context,Content &Community Large-scale experimental systems research forlarge-scale social change Joe McCarthyPrincipal Scientist, NRC Palo Alto

  2. Prospectus • Nokia [Research Center [Palo Alto]] • Openness, experimentation, systems thinking (and doing) • Context, Content & Community • Motivations, goals, plans, projections • Proactive Displays • A holistic approach to connecting people • Thinking outside the box phone multimedia computer ultimate gateway device Demonstrating openness: We don’t have a demo to show (yet)

  3. A Brief History of N[RC[PA]] • Nokia: est. 1865 • Nokia Research Center: est. 1986 • Nokia Research Center Palo Alto: est. Nov. 2006 Experimentsall the way down

  4. Become the global leaderof open innovation forhuman mobility systems of the fused physical and digital world, giving birth to the growth of businesses for Nokia. Our research vision

  5. Nokia Research Center Palo Alto We are co-creating the future mobile internet experience Open innovation model (academia & industry) We are local 955 Page Mill Road, Palo Alto, CA We are hiring (and collaborating) http://research.nokia.com/locations/palo-alto We are delighted to be here

  6. NRC Palo Alto Flagship Projects • Context, Content and Community : Large-scale systems leveraging mobility, context, metadata, social networks, and deep personalization to provide dramatic improvements in the relevancy of search, advertising, and recommendation engines. • Wireless Grids and Collaborative Services : Ubiquitous communication systems which go beyond a value proposition based on pure connectivity to capture value in a world consisting of a large number of diverse, wirelessly enabled collaborating devices. • Visual Computing and User Interfaces : Leveraging the graphics, imaging, and computational capability of Nokia multi-media computers to facilitate mobile augmented reality, computational photography, and visual user interfaces. • Innovation Radio and Wireless Sensors : Develop novel applications of emerging short range radio technologies. Implement an end-to-end sensor radio demonstrator and explore potential applications and services for mobile devices. • Location Based Service Platform : Investigating next generation location-based services focusing on the challenge of how to architect a balance between useful services and a strong requirement for privacy and security. http://research.nokia.com/locations/palo-alto

  7. Context, Content & Community (C3) Team Leader : David Racz Vision: A world where everyone connects effortlessly to relevant resources -- the contexts, content and communities that empower us to achieve our dreams. Mission: Design, develop and deploy systems to connect individuals with relevant resources in ways that create value for all stakeholders. Assumptions / Trends • Everything: The volume of digital content is growing exponentially, and will escalate further as we approach the era of an Internet of Things (physical objects with digital representations accessible via the web). • Everywhere / anytime: The range of contexts in which content is produced and consumed is rapidly expanding. • Everyone: The number of connectable people is growing, and the number of potential communities is 2^N. • Relevancy is key: human attention is finite, thus the ability to extract meaningful signals from the noise will be paramount.

  8. Context, Content & Community Hypotheses • The more people reveal about themselves, the more effectively they can be served • As more users join the system, the more everyone will benefit from using the system • The big opportunities lie in bridging the gapsbetween the online and offline worlds. • communities = markets,recommendations = marketing (advertising); passion --> participation --> value Research Questions • What aspects of context, content, and community are most useful for improving relevancy? • What privacy costs / tradeoffs are required to achieve relevancy gains? • Where, when and how do we bridge the online/offline gaps? • How does one build and operate billion-node dynamic spatio-temporal databases?

  9. Memes, Themes, and Teams • C3: Context, Content, Community • A3: Aggregation, Archiving, APIs • Platforms for supporting C3 (context, content and community services) • R3: Ratings, Rankings, Reviews • Algorithms to capture, manage and utilize relevancy judgments (implicit & explicit) • S3: Sociality, Sharing, Serendipity • Designing for situated, emergent community formation (and dissolution) • E3: Empowerment, Experience, Enjoyment • Personal Content Management  Community Content Enjoyment

  10. Context, Content & CommunityCollection: EveryBit

  11. C3 Collection: Nokoscope

  12. Mobile Advertising Ramin Vatanparast,“Piercing the Fog of Mobile Advertising”,The Sixth International Conference on Mobile Business (ICMB 2007),July 9-11, 2007,Toronto, Ontario, Canada

  13. Proactive Displays Large computer displays that can sense & respond to the people and activities taking place in their vicinity. + + = Better Real-worldInteractions LargeDisplays Physical Tokens Online Profiles Bridging the gaps between peopleby bridging the gaps between the online and offline worlds

  14. 1st Generation Proactive Displays UniCast, OutCast, GroupCast

  15. 2nd Generation Proactive Displays AutoSpeakerID Ticket2Talk Neighborhood Window

  16. Shortcomings of previous efforts Special-purpose sensors (IR badges, RFID tags) Special-purpose profiles Special-purpose installations Goals of future efforts Multi-purpose sensors (BT mobiles … NFC) Multi-purpose profiles (CCC) Multi-purpose installations Next Generation Proactive Displays

  17. Potential Impacts • Bridging gaps in the workplace • Knowledge management via serendipity • Nameless faces / faceless names • Acquaintanceships  relationships • New channel for employee recognition • Mobiquitous Marketing • Co-promotional opportunities • The brand “us” • Universal affiliates • Prosumer engagement

  18. Glimpses of the Future Nokia ad in Lisbon Airport(YDreams) MINI Cooper Motorby

  19. Thanks! Questions / Comments? • Themes • Openness, experimentation, collaboration • Context, content, community • Holistic approach to connecting people • We can’t do this alone • How can we help each other help others? • Everyone’s a prospective partner • For more information: • http://research.nokia.com/contextcontentcommunity • http://research.nokia.com/people/joe_mccarthy • joe.mccarthy@nokia.com • (http://gumption.typepad.com)

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