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Rachel G. Rubin BEXLEY PUBLIC LIBRARY Enlighten Engage Inspire. Engagement through evaluation: understanding and using data to connect to your community Everyday Advocacy 4/25/2013. Evaluation vs. assessment. Evaluation: Focused on making a judgment about quality
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Rachel G. Rubin BEXLEY PUBLIC LIBRARY Enlighten Engage Inspire Engagement through evaluation: understanding and using data to connect to your communityEveryday Advocacy4/25/2013
Evaluation vs. assessment • Evaluation: • Focused on making a judgment about quality • To document achievement against set standards • Assessment: • Measures performance in order to produce feedback for improvement • Non-judgmental
Between 2011 and 2012, the number of kids with Bexley Public Library cards increased 14%.
The number of kids with Bexley Public Library cards increased 14% from 2011-2012
Pew, oclc, imls, oh my! • Pew Internet and American Life Project: Libraries • http://www.pewinternet.org/topics/Libraries.aspx?typeFilter=5 • OCLC • http://oclc.org/research/publications.html • ALA • Impact Research: http://www.ala.org/research/librariesmatter/ • State of America’s Libraries: http://www.ala.org/news/pr?id=12834
National trends, local impact • 91% of Americans ages 16 and older say public libraries are important to their communities • Just 22% say they know all or most of the services their libraries offer now • “Library Services in the Digital Age” http://libraries.pewinternet.org/2013/01/22/library-services/
Ready, fire, aim • What do you want to know? • Does the data you’re collecting answer the questions you need to answer? • What will you do with the information? • Do you need help?
In-house • Evaluation forms • “Did this program/service/training/class meet your expectations?” • Ongoing Feedback • “Tell us how we’re doing!” • Surveys and Focus Groups • Informal/Anecdotal
Advocate http://ebookfriendly.com/2013/04/05/libraries-matter-5-fantastic-library-infographics/
advocate http://www.ala.org/offices/sites/ala.org.offices/files/content/QuotableFacts.2012_0.pdf
Advocacy tools • Library Advocate’s Handbook • http://www.ala.org/offices/ola/libraryadvocateshandbook • Advocacy University • http://www.ala.org/advocacy/advleg/advocacyuniversity