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Using TouchPoints to Engage and Inspire. The Brief:. The Sun’s Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading.
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Under 35s Reading Behaviour The Sun Newspaper % of people reading Source: Touchpoints 2014
Under 35s Reading Behaviour The Sun Newspaper and iPad App % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Under 35s Reading Behaviour The Sun Multi-Platform % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Opportunity 1: Early Birds The Sun iPad App % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Opportunity 2: Afternoon Digest The Sun Newspaper % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Opportunity 3: Evening Download The Sun Website and Smartphone App % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Under 35s Mood in the Morning % of Under 35s experiencing mood Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Under 35s Mood in the Afternoon % of Under 35s experiencing mood Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Under 35s Mood in the Evening % of Under 35s experiencing mood Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Creative Messaging: The Morning iPad Using mood to inspire messaging and position
Creative Messaging: The Afternoon Newspaper Using mood to inspire messaging and position
Creative Messaging: The Evening Website and Smartphone Using mood to inspire messaging and position