Women Leading the Charge: Canadian Entrepreneurship

1. Women Leading the Charge:Canadian Entrepreneurship Gus Trotter

2. “women entrepreneurs are one of the fastest growing segments of the Canadian Economy”(Ward, ‘Statistics,’ n.d.)

3. Agenda 1 - Introduction • Needs • Wants • Challenges

4. Agenda 2 - Traits • Highly Educated • Average Age • Professional Organization • Trade Organization • Not immigrant • One-person • BC, AB, or ON

5. Agenda 3 – Final Comments • Summary – Needs & Wants • Summary – Traits • Summary – Challenges • Recommendations • In Conclusion • References • Question Period

6. Needs • Flexibility • stay-at-home; lifestyle • Age • economic • Education • later in life • Employment • single vs. married

7. Income for Canadian Women Entrepreneurs(EmpoweredWomen.com, 2010, p. 34)

8. Wants • Wealth • Men vs. Women • Love • Of what they do • Equality • Payment for services

9. Income by Gender(EmpoweredWomen.com, 2010, p. 36)

10. Grand Challenges • Equality of $$ • Personal Debt • Capital • Lack of Access • International Experience • Inadequate business information • Inadequate business technology

11. Basic Challenges • Finding clients • Steady workload • Working long hours

12. Trait 1 – Highly Educated • Increase in education amongst women • 1 in 4 self-employed = university educated • 1 in 2 = above average $$ • Increase in employment quality

13. Education Trends of Self-Employed Women(EmpoweredWomen.com, 2010, p. 8)

14. Trait 2 – Average Age • Rise in post-secondary education • 96% worked for others before starting business • Average age 41-years-old • Over 55 – growth rate of 4% since 1989 • “lifestylers” and “seniorpreneurs”

15. Percentage of Self-Employed Women Rises with Age(EmpoweredWomen.com, 2010, p. 12)

16. Trait 3 – Professional Organization • 40% women sole proprietors are members • Twice the rate of men • Flip Side: Unincorporated

17. Trait 4 – Trade Organization • 40% sole proprietors • Double rate of men • Networking options • Business prospects

18. Self-Employment of Women in Occupation Categories(Adapted from EmpoweredWomen.com, 2010, p. 25)

19. Trait 5 – Not Immigrant • 1 in 5 not born in Canada • 30% outpace men • Tend to be younger/more educated • After 5 years – 9 in10 self-employed • After 5 years – no different than born here

20. Sources of Revenue for Immigrant Women Less than 5 years in Canada • 30% of income supplied by home • Country • Government • Family More than 5 years in Canada • 6% of income supplied by home

21. Trait 6 – One-person • 62.7% unincorporated sole workers • Growth less important • Personal services & retail sales sectors • Financially better off

22. Self-Employment: Women vs. Men(EmpoweredWomen.com, 2010, p. 42 )

23. Trait 7 – BC, AB, or ON British Columbia • 6.1% annual increase in SBE women • New Canadians Alberta • 4.8% annual increase in SBE women • Economy Ontario • 40% of country’s women’s SBE • 30% negative circumstances

24. Self-Employed Women by Province(Adapted from EmpoweredWomen.com, 2010, p. 40)   

25. Summary – Needs & Wants • Employment • Flexibility • Age • Education • Wealth • Love • Equality

26. Summary - Traits • Highly Educated • Average Age • Professional Organization • Trade Organization • Not immigrant • One-person • BC, AB, or ON

27. Summary - Challenges • Equality of $$ • Personal Debt • Capital • Lack of Access • International Experience • Inadequate business information • Inadequate business technology • Finding clients • Steady workload • Working long hours

28. Recommendations • Business Attitude • Networking • Thick Skin

29. Women in Business Their Recommendations Database • Supplier Diversity • Access to Suppliers Institution • Government Support • Federal Contracts

30. In Conclusion “It is clear from the latest census results that women represent the future of self-employment in Canada.” (Ward, ‘Statistics,’ n.d.)

31. References CIBC World Markets. (2005). Women Entrepreneurs: Leading the Charge. Retrieved from http://www.cibc.com/ca/pdf/women-entretreneurs-en.pdf EmpoweredWomen.com. (2010). A Report on Women in Business in Canada, with Statistics. Retrieved from http://www.empoweredwomen.com Ward, S. (n.d.). The Face of Canadian Business Women, Parts 1-4. Women in Business. Retrieved from http://sbinfocanada.about.com/od/womeninbusiness/a/bizwomengrow.htm  Ward, S. (n.d.). Small Business Statistics on Canadian Women in Business. Women in Business. Retrieved from http://sbinfocanada.about.com/od/canadianstats/a/bizwomenstats.htm

32. References  Ward, S. (2003, March 7). Statistics. The Business Research Newsletter. Retrieved from http://sbinfocanada.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=sbinfocanada&cdn=money&tm=9&f=21&su=p284.9.336.ip_p649.3.336.ip_&tt=2&bt=1&bts=0&st=23&zu=http%3A//www.royalbank.com/sme/women/statistics.html Ward, S. (n.d.). Women Entrepreneurs of Canada. Women in Business. Retrieved from http://sbinfocanada.about.com/cs/womeninbusiness/a/womenissues1.htm Ward, S. (n.d.). Women in Business a Growing Wave: CIBC Report Profiles Astonishing Growth in Women-Owned Business. Women in Business. Retrieved from http://sbinfocanada.about.com/od/womeninbusiness/a/bizwomengrow.htm Wolfe, L. (n.d.). Do You Have What it Takes to Become a Successful Woman Entrepreneur? Women in Business. Retrieved from http://womeninbusiness.about.com/od/startingasmallbusiness/a/3traitsofentrep_3.htm

33. Thank you