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Learn the structure of a polypeptide in the basics of marketing today, including analytics, social media, and customer relationship management to seize opportunities. Discover the power of interactive content and storytelling in earning attention and building relationships. As David Meerman Scott said, create valuable online content to attract attention authentically.
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s” “ Good Afternoon! JEFF CROUSHORE
b a s i c s B A S I C S OF MARKETING TODAY
B b “ BUY IN s”
B b $ buy in $ “ ”
A a ANALYTICS “ ”
A a ask for help “ ”
S s SOCIAL MEDIA s” “ “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker
S s storytelling “ ”
I i s” “ INTERACTIVE CONTENT
I i s” interns “
C c s” “ CUSTOMERUNDERSTANDING
C c s” “ customerrelationshipmanagement
S s s” “ strategy
S s s” “ seize opportunity