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Lecture on Implementing Interactive and Multichannel Marketing AssignmentPoint

Explore 10-year internet user and online retail trends. Learn creating customer value and relationships using interactive marketing practices and online consumer behavior insights. Discover the importance of website design, consumer profiling, and leveraging multiple channels for effective marketing strategies.

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Lecture on Implementing Interactive and Multichannel Marketing AssignmentPoint

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  1. Lecture on Implementing Interactive and Multichannel Marketing www.AssignmentPoint.com

  2. 10-year trend in Internet/Web users and online retail sales revenue in the United States

  3. CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN THE NEW MARKETSPACE • Customer Value Creation in Market-space • Interactivity, Individuality, and Customer Relationships in Marketspace • Choiceboard • Collaborative filtering • Personalization • Permission marketing

  4. CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN THE NEW MARKETSPACE • Creating an Online Customer Experience

  5. Website design elements that drive customer experience

  6. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • The Online Consumer • Profiling the Online Consumer

  7. Internet web access at home among U.S. households

  8. Online consumer sales by product/service category: 2001 and 2005

  9. Why consumers shop and buy online

  10. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • Why Consumers Shop and Buy Online • Convenience • Bots • Eight-second rule • Choice • Customization • Customerization

  11. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • Why Consumers Shop and Buy Online • Communication • Web communities • Spam • Viral marketing

  12. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • Why Consumers Shop and Buy Online • Cost • Dynamic pricing • Control • Portals • Cookies

  13. MULTICHANNEL MARKETING TO THE ONLINE CONSUMER • Integrating and Leveraging Multiple Channels with Multichannel Marketing • Implementing Multichannel Marketing • Multichannel Marketing with Transactional Websites • Multichannel Marketing with Promotional Websites

  14. JC Penney Customers The multichannel marketing mutiplier

  15. Implementing multichannel marketing with promotional websites

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