April 20, 2010

1. Avery Business Review April 20, 2010

2. Introductions • Marjorie Pond – VP Sales North America • Fred Lotthammer – Area Sales Director • Randy Linville – Sr. Account Manager • Chris Schneider – Customer Logistics Manager • Jason Free – Operations Manager • Todd Swenson – Technical Manager • Jeff Ringgold – Market Development Manager

3. Agenda • Neenah review • 2009 year end recap • Quality review • Innovation • Supply Chain • 2010 Pricing, Rebate and growth incentive • International opportunities • Questions?

4. Successful strategic transformation providing base for future growth Neenah at Spin-Off 2005 Sales $732 million Neenah Today 2009* Sales $600 million Actions Taken Strategic Direction • Purchased Fox River Paper in March 2007 • Synergies through footprint consolidation • Entry into other market segments Fine Paper $222 mm • Leader in highly-profitable premium papers niche • Mature market Fine Paper $252 mm • Grow share in consolidating premium papers market • Expand into new niches • Maintain attractive margins and cash flows • Purchased Neenah Germany in October 2006 • Scale in Tape & Abrasives • Important presence in transportation filtration • Added technological capabilities and new markets Technical Products $121 mm • Limited scale • Sub-optimal mix Pulp $380 mm Technical Products $348 mm • Highly cyclical commodity market • Generated losses with two high cost mills • Capital intensive Sold Terrace Bay mill in August 2006 Sold Pictou mill in June 2008 • Deliver growth via global expansion of filtration and other existing markets • Restore margins to double digit levels • Accelerate new business development efforts Sold 500,000 acres in June 2007 for $140 million Sold remaining 500,000 acres in March for $85 million Timber • Non-performing asset * Q3 annualized

5. Driving Demand for Premium Papers Packaging &Labels Environment® Revision Sundance® Revision Brands Classic Linen® Revision Classic Crest® Revision Luxury Packaging & Labels Knowledge & Technology Blackberry Apps Supply Chain Service Guarantees Logistic Outsourcing Social Media: Twitter/Facebook/Blogs iPhone Apps Doyoulovelinen.com

6. Writing, Text & Cover Packaging & Labels Specialty / Non-Traditional

7. Avery 2009 Sales

8. 2009 Schoeller Purchases

9. Quality Review • Eggshell • Current manufacturing capabilities • Corrective action taken • Options moving forward • Estate #1 ( Premium uncoated litho) • Print performance • Corrective action taken • Options moving forward • Fasson Virgin Opaque • Print performance • Corrective action taken • Options moving forward • Other open issues

10. Innovation • Specialty finishes • Product development • Digital • Custom base sheets • “Value” Label • Limited offering • Satisfactory performance

11. Supply Chain

12. Current Pricing Current pricing including freight Indicates Avery taking over freight charges 1/1/2010

13. 2010 Rebate Incentive • See separate attachment for program details.

14. International Opportunities • Wet strength papers: • Estate Label and Classic Wine Label • Howard Linen grades. • Interest in our Howard Linen for their Alinéa Blanc grade. Avery stated this was lightly coated and supplied by Cordenons, but AD now having difficulties obtaining these grades. • Approximately 70,000 lbs • Cotton grades (Classic Cotton, Capitol Bond, Crane) • Currently use a 120g product 10 times price of standard paper. • Considers this to be in the realm of innovation. • Interest in FP equivalent; can be 90gsm (60 text) • Potential: 195,000 lbs or 1 million m2/year. Again, samples/data sheets requested. Approximately • Super-white grades. • These very popular in Asian and Australian markets. We were invited to come forward with suggestions.    • Next steps:  Pricing, freight, submit samples and follow up meeting.

15. Question?