1 / 6

The A-magazine September 2009

The A-magazine September 2009. The A-magazine. 693.000 readers* 50/50 men and women ”Long life expectancy” (weekend magazine) Maximum 25% advertisement Glossy paper Wide coverage and high frequency High credibility and quality. *Source: F&M 09/2.

josiah
Download Presentation

The A-magazine September 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The A-magazineSeptember 2009

  2. The A-magazine • 693.000 readers* • 50/50 men and women • ”Long life expectancy” (weekend magazine) • Maximum 25% advertisement • Glossy paper • Wide coverage and high frequency • High credibility and quality *Source: F&M 09/2

  3. Our readers are ”grown ups” that live in urban areas of the country... Geography Source: F&M 08/2

  4. ..and highly educated with high income Education Salary (NOK) Source:F&M 08/2

  5. Main findings from the reader survey 2009 • High score on liking: 90 % of the readers say they like • the magazine or like the magazine very much. • 44 % say they like the A-magazine better than VG Helg and DB Magazine • 91 % say they think the format of the magazine is suitable • 73 % say the paper quality is good • 80 % of the readers read more than half of the magazine

  6. The A-magazine maintains its strong profile VG helg DB mag A-mag Credible High quality Relaxing Versatile Entertaining Educative Engaging Exciting Reported: Amount of people who agree / partially agree with the statements Base: Readers of the magazines

More Related