Business Development & Strategy

1. “The vast majority of scholarly journals are now online, and there have been a number of studies of what features scholars find most valuable in e-journals. Seamless linking to and from citations, the original articles cited, and bibliographic databases always ranks extremely highly. DOI and CrossRef provide an increasingly flexible way of enriching scholarly literature online with actionable and persistent links.” -- Sally Morris, Chief Executive of the Association of Learned and Professional Society Publishers Business Development & Strategy Amy Brand CrossRef Annual Meeting November 9, 2004

2. MISSION:Connecting users to primary research content • Citation linking at the article level • Primary resource  primary resource • Secondary to primary • “Visibility” for linking through MDDB • Querying by publishers, libraries, secondaries, vendors, end-users • Cross-publisher full text search?

3. Measuring our progress • Impact on end-user experience • Adoption by publishing community • Uptake by A&I and vendor communities • Coverage of the research literature

4. How are we doing? • End-user impact: Over 7 million DOI clicks (resolutions) per month • Publisher use: 9,000 new CrossRef DOIs registered each day

5. Growth in members & linking 330 members >730 participating publishers

6. Some new participants in 2004 • Affiliates/agents: Nerac,Aries Systems Corporation, International Bibliography of the Social Sciences, ETDE, Palgrave Macmillan,Infotrieve • Publishers: GeoScience World, MBLWHOI, SSRN, Journal of Bone & Joint Surgery, Conservation International, Mars Informatics, Modern Language Association, Now Publishing, UKSG, World Bank, Bireme/World Health Organization

7. Enriching small databases with links • "Our affiliation with CrossRef lets us offer users of our PILOTS Database the same access to full text that the largest databases provide. So we can offer the convenience our users demand as well as the detailed indexing they need -- and we can maintain our role as an essential aid to psychotrauma researchers and clinicians. We simply couldn't offer this kind of reliable linking functionality without CrossRef." Fred Lerner, D.L.S.Information ScientistNational Center for PTSD

8. Benefiting small publishers According to Bohumir Valter, Editorial Manager of the Collection of Czechoslovak Chemical Communications, an interdisciplinary chemistry journal published by the Czech Academy of Sciences: "After two years in CrossRef, we see a significant increase in traffic into our journal website, meaning that the articles published in our journal are more accessible than before thanks to the reference linking service. CrossRef is providing a great service to online readers, who can immediately access a rapidly growing number of cited and linked articles as a result. I am very proud that our journal is a member of the CrossRef community, and I see it as a great benefit for smaller publishers. "

9. Out of 300 members… • <$2 million 194 • $2-10 million 61 • $10-25 million 19 • $25-50 million 8 • $50-100 million 7 • $100-200 million 4 • >$200 million 7 (65%)

10. Effect of 2003-04 policy decisions • 460 library affiliates: Tremendous growth in library adoption since dropping library fees and integrating with OpenURL • Increased momentum in affiliate adoption since dropping retrieval fee and lowering local hosting costs • Lowered barriers to entry for small publishers through a sliding scale annual fee based on publishing revenue and sponsoring member agreement

11. Expanding coverage of scholarly resources • New content types • Proceedings • Books/MRW at chapter/entry level • Dissertations • Components (images, figures, etc) • Original tech reports & working papers • Datasets • Growth in registered back-files

12. Failed query reports • Tool for recruitment & compliance • Use of failed query reports to identify publishers and content to “recruit” based on member demand to create links • Use of failed query reports to identify missing journals/issues of existing members

13. Presentations Ingenta Publishers Forum Assoc. Computational Ling. Council of Science Editors NISO Metadata Workshop ICSTI SSP Int’l Publishers Association AAUP Harvard University Allen Press Charleston Conference Sponsorship/exhibit JISC PSP SSP/TMR Charleston SPARC Conference on Institutional Repositories International Online CrossRef on the 2004 conference circuit marketing & outreach

14. Recent industry articles on CrossRef • Econtent • Learned Publishing • Serials Review • Journal of Information Management and Processing • Serials

15. Website improvements • Ongoing updates to documentation • Multiple resolution area • New homepage • Quick links to news, latest stats • New flash demo • List of participating publishers and societies

16. Associated organizations • ASSOCIATION OF SUBSCRIPTION AGENTS AND INTERMEDIARIES • ASSOCIATION OF LEARNED AND PROFESSIONAL SOCIETY PUBLISHERS • THE EUROPEAN MOLECULAR BIOLOGY ORGANIZATION (EMBO) • NFAIS

17. Other PR/outreach activities • Vendor alliance program • Sponsoring member option • Member updates and newsletter • Technical workshops and webinars • 7 press releases in 2004 • Some advertising

18. How members help spread the word

19. 2005 CrossRef fees • 2005 fees largely unchanged • Annual membership fee based on gross publishing revenue • <$1 million $ 250 • $1 million - $5 million $ 500 • $5 million-$10 million $1,500 • $10 million-$25 million $3,500 • $25 million-$50 million $7,500 • $50 million-$100 million $12,500 • $100 million-$200 million $20,000 • >$200 million $30,000 WE NEED YOUR 2005 CLASSIFICATION

20. 2005 CrossRef fees • Annual affiliate fee based on gross revenue • <$2 million $ 500 • $2-10 million $ 2,000 • >$10 million $10,000 • Per-DOI deposit fees – one time fee for CrossRef services (no DOI registration or maintenance fee) • Current records (2003-5), $1.00 • Back-files, $0.17 • Components, $0.12 • Entries in major reference works and other large multi-chapter books: • $1.00 up to 100 entries • $0.50 101-1,000, • $0.25 1,001 to 10,000 • $0.17 10,001 and up

21. 2005 CrossRef fees • Local hosting • Member: $20,000 • Affiliate: $50,000 • Forward linking • 20% surcharge on annual fee

22. Strategic focus going forward • Member outreach for • uptake of stored queries, forward linking, multiple resolution • new content types • compliance in use of the DOI • Recruitment of non-journal publishers • Proactive recruitment of UK/European publishers • Ongoing technical/service enhancements • Data clean-up and title level DOIs • Promoting what makes CrossRef unique compared to other linking and persistent ID services • Document industry-wide use of CrossRef

23. What distinguishes CrossRef • Robust cross-publisher linking through journals, books, and other content types • Publisher-run organization, with opportunity to participate in ongoing developments • Exposure for links-in (traffic) through CrossRef MDDB • Integration with OpenURL resolvers

24. Tracking CrossRef use • Planned survey in 2005 of members & affiliates with secondary products to monitor use of the DOI in A&I services • ISI Web of Science, CAB Abstracts, Chemical Abstracts, Math Reviews, INSPEC, PsychINFO, reviews.com, etc… • Are you using DOIs and if not, why not?

25. Granular resolution reports? xxxxxxxxxxx

26. Best practices • Disseminate your DOIs with all metadata output • Send your DOIs to PubMed! • Require others to link to you via the DOI • Assign DOIs to all your digitized content • Assign DOIs at the title level • Get involved in CrossRef developments