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ADPRAC3 - Comparative Market Review Ariel VS Tide (2AD4) ©JO

ADPRAC3 - Comparative Market Review Ariel VS Tide (2AD4) PRESENTATION BY © JOVIE DAYON

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ADPRAC3 - Comparative Market Review Ariel VS Tide (2AD4) ©JO

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  1. Comparative Market Review Laundry Detergents: Ariel and Tide 2 AD-4 Group Presentation Powerpoint created by: Dayon, Ma. Jovie Angelica B.

  2. Introduction Marketing Mix Product Life Cycle SWOT Analysis PEST Analysis Target Market Positioning Strategy Brand Identity Summary / Conclusion Recommendation

  3. Marketing Mix A marketing mix is generally a term used to describe a combination or blend of tactics used by organisations or companies to market their products or services to a particular target customer group. (Jobber D, 2004) • Product • Price • Promotion • Place

  4. Ariel Products Stand Mall Of Asia – HyperMarket

  5. Product: Ariel Space Space

  6. Price: Ariel Space Space

  7. Promotion: Ariel Space Space

  8. Place: Ariel Space Space

  9. EXTRA SLIDE: Ariel Space Space

  10. Tide Products Stand Mall Of Asia – HyperMarket

  11. Product: Tide Tide is the world's biggest selling detergent brand, as well as Procter & Gamble's #1 brand in its core market. In fact the so-called "washing miracle", the world's first synthetic detergent, has been the main motor for the company's massive expansion since the brand's launch in 1946, leading its charge into other product sectors in the US, as well as around the globe.

  12. Product: Tide In 1957, Tide revolutionized the way Filipinos did their laundry. The first heavy-duty synthetic detergent, Tide had a unique combination of cleaning agents that pulled away oils and grease from fabric, as well as "builders" — compounds that penetrated clothes more deeply to attack difficult stains. This made Tide "the first big change in soap-making in 2,000 years." The Philippines became the third country outside the U.S. to launch Tide. Within a few years, Tide had become the market leader.

  13. Price: Tide Space Space

  14. Place: Tide Space Space

  15. Promotion: Tide Space Space

  16. EXTRA SLIDE: Tide Space Space

  17. Product Life Cycle space

  18. Product Life Cycle: Ariel Space Space

  19. Product Life Cycle: Tide Space Space

  20. SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps you to focus your activities into areas where you are strong and where the greatest opportunities lie. • Strengths • Weaknesses • Opportunities • Threats

  21. SWOT Analysis: Ariel • Weakness • Poor promotional activity. • Intermittent availability. • Improper pricing strategy. • No advertisement recall value Strengths • A product of P&G, world leader in detergent segment. • Epitomize stain removal, even the toughest stain in 1st wash. • Pioneered the use of enzyme tech. • 1st to introduce differentfragrances in detergent. • Threats • Existing players • Spurious/counterfeit products in rural areas • Aggressive price competition • Opportunity • 5700 crore detergent market. • A big untapped rural market. • Has the potential to become the market leader.

  22. SWOT Analysis: Tide Space Space

  23. PEST Analysis Apply chosen option here

  24. PEST Analysis: Ariel Space Space

  25. PEST Analysis: Tide Space Space

  26. Segmenting Consumer Markets • Demographic Segmentation • Psychographic Segmentation • Behavioral Segmentation • Geographic Segmentation

  27. Demographical Segmentation Space space space

  28. Demographical Segmentation Space space space

  29. Psychographic Segmentation Space space space

  30. Pschographic Segmentation Space space space

  31. Behavioral Segmentation Space space space

  32. Behavioral Segmentation Space space space

  33. Geographic Segmentation Space space space

  34. Geographic Segmentation Space space space

  35. Positioning Strategy space

  36. Positioning Strategy: Ariel Space space space

  37. Positioning Strategy: Tide Space space space

  38. Brand Identity space

  39. Brand Identity: Ariel Space space space

  40. Brand Identity: Tide Space space space

  41. Summary / Conclusion space

  42. Recommendation space

  43. Bibliography space

  44. THANK YOU! Comparative Market Review Laundry Detergents: Ariel and Tide GROUP MEMBERS: Dayon, Ma. Jovie Angelica B. Magallona, Christine Carmel Francia, Marie Nicole Casalme, Jamie Christine Pagalilawan, Joyce Ann ADPRAC3 Professor: Mrs. MA. VICTORIA E. MORTEL

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