Caren Milloy

2. The Project and the UK Academic Vision for E-books Caren Milloy E-books Project Manager JISC Collections c.milloy@jisc.ac.uk www.jiscebooksproject.org

3. The Vision The UK education community will have access to quality e-book content that is of high relevance to teaching, learning and research across the broadest range of subject areas. Flexible business and licensing models will support a diversity of needs, allowing users to do what they want when they want and how they want for education purposes. All e-books will be easily discoverable and consistent standards will allow all content to be fully integrated into library, learning and research environments. E-Books Working Group 2007

4. Wanted: Textbooks! There is a demand for core reading list e-books in my institution but these are not being made available and when I ask publishers why they say that there is no evidence of the demand and thus they are reluctant to make these e-books available. But if they don’t make the core titles available online then users are not as interested and therefore the level of demand seems low.

5. Why the project? Different selling chain What business models? What licensing models? Not sure what e-books are available Who should take the lead?

6. Why UK higher education has not bought more e-books • E-book pricing models are not satisfactory (64%) • There is too little choice of e-book titles (62%) • E-book access models are not satisfactory (53%) • We are waiting for the market to settle down (33%) • We are waiting for JISC Collections to offer better e-book deals (30%) • E-books are too expensive (28%) • I do not know what is available (18%) • There is no demand for e-books here (13%) • Affiliated/ external users are not allowed access (11%) • The technology is too complicated (8%)

7. Is there any pressure on you to develop e-book collections in your library? • Yes 68% No 32% • If there is pressure, where is that coming from? • Librarians (54%) • Students (38%) • Teachers (27%) • Management (23%) • Researchers (9%)

8. Roles for JISC Collections as a consortia in e-books acquisition • Seeking to get the best buys for the sector – national VFM role (87%) • Investigating innovative formats or purchasing models that are being offered (66%) • Buying resources that are essential in niche areas for research and teaching where the users would not be able to afford it without help (40%)

9. Project Aims • license collections of e-books that are highly relevant to UK higher education taught course students in four discipline areas: • Business and Management studies • Engineering • Medicine (not mental health or nursing) • Media Studies • evaluate the use of the e-books through deep log analysis and to asses the impact of the ‘free at the point of use’ e-books upon publishers, aggregators and libraries • transfer knowledge acquired in the project to publishers, aggregators and libraries to help stimulate an e-books market that has appropriate business and licensing models

10. Getting the bids in • Issued ITT • Persuading publishers and aggregators to bid • 11 bids received • some good some not so good! • Findings • Hesitant to take the leap required! • Not all publishers are ready to move forward and even if they are, a lack of strategy and coordination can hold them back

11. Selecting the right e-books • Consultation methodology • at the time was looking at over 3000 e-books! • each institution is different • 6 bids = 136 books The value placed by the publishers on these 136 e-books, with free at the point of use access, for all UK HE institutions (that’s over 2.4 million students and their tutors) was £2.08 million excluding VAT! The consultation process enabled JISC Collections to prioritise within the £600,000 funding available.

12. Meeting Expectations • Want a core collection of e-books • Want good terms and conditions of use • Want the e-books on the platforms already using • Findings: • High fees to protect revenue • Lack of standards compliance • Aggregators platforms

13. Licensing

14. Licensing

15. Promotion and MARC records • Quality assured MARC records • One stop shop for the MARC records –NEOCaR: (JISC National E-books Observatory Catalogue Records) will provide librarians with a single download process for the MARC 21 records for all the e-books licensed as part of the project • Promotional materials that can be customised • News of the day • What’s new? • Emails to staff / departments • Bookmarks

16. Deep Log Analysis • The aims of the DLA study are to:• monitor, analyse and evaluate the usage of the e-books included in the project through deep log analysis techniques• assess, understand and report on the behaviours of users through surveys informed by the deep log data• analyse the deep log data for each title in the collection against the print sales figures provided by the publishers / aggregators over the lifetime of the study and for the past three years• analyse the deep log data for each e-book in the project against the ‘print circulation data’ provided by librarians over the lifetime of the study

17. The future Collaboration and sharing

18. Thank you Thank you for listening www.jiscebooksproject.org c.milloy@jisc.ac.uk 02030066003 07817030769