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Jung Bae Oh, Ph. D., Director Daegu Machinery Institute

Automotive Market Demands and Technology Trends. Jung Bae Oh, Ph. D., Director Daegu Machinery Institute.  Global vision for emerging automotive industry.  PLATFORM PRODUCTIVITY. Source: KIET.  VEHICLE DEMANDS. 1= sharply increase 3= no change 5= sharply decrease.

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Jung Bae Oh, Ph. D., Director Daegu Machinery Institute

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  1. AutomotiveMarket Demands and Technology Trends Jung Bae Oh, Ph. D., Director Daegu Machinery Institute

  2.  Global vision for emerging automotive industry

  3.  PLATFORM PRODUCTIVITY Source: KIET

  4. VEHICLE DEMANDS 1= sharply increase 3= no change 5= sharply decrease

  5.  ELEMENTS OF KEY COMPETITION 1= very important 3= somewhat important 5= not important

  6. Deproliferation of platforms/models/parts Internal standardization Manufacturing process improvements, productivity gains Reduced design/development cost Cross-company standardization New supply patterns e.g., off-shore or outside versus inside Reduced supplier prices to OEM Lower distribution/sales costs Decontenting  COST REDUCTION

  7. PRODUCT Durability, reliability, dependability, quality 25% Prices/affordability/value 13% Vehicle appearance 10% Brand and product image/differentiation 9% Safety 8% SALES More sales services 28% Consultative selling methods 23% Improved inventory management 12% SERVICE More competent 19% More “courtesy services” 15% Reduced costs/better value 12%  BRAND IMAGE

  8.  MINIVAN TOP 5 PURCHASING DECISION ATTRIBUTION

  9.  PRODUCTION PROBLEMS Source: JD power

  10.  INTERNET FOR SALES AND MARKETING 1= a great deal 3= somewhat 5= not at all

  11.  DEVELOPMENT LEAD TIME HIGH VOLUME VEHICLE (MONTHS)

  12.  PRODUCT DEVELOPMENT PERFORMANCE Source:KIET note Project scope index: proportion of total workload carried out by assembler Simultaneity ratio: (product engineering time + process engineering time) / total engineering time

  13.  NEW PRODUCT DEVELOPMENT, COMPARATIVE MEASURES Source: MIT International Motor Vehicle Program note Quality Index: combination of consumer perception of quality, design quality, standard conformance, changes in market share

  14.  FUEL ECONOMY

  15.  SUSPENSION FEATURES

  16.  MATERIAL

  17.  ELECTRONIC COST

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