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Broadband Broadcast

Broadband Broadcast. Integrated Three Hour Sponsorship. Non-Linear Program-ming. Enabled Fan Interaction. Detailed Contextual Information. Customized Real-time Scoreboards. ISM ITV Competitive Advantages. Unbranded Solution Content Publishing IP Cross Platform Approach

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Broadband Broadcast

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  1. Broadband Broadcast Integrated Three Hour Sponsorship Non-Linear Program-ming Enabled Fan Interaction Detailed Contextual Information Customized Real-time Scoreboards

  2. ISM ITV Competitive Advantages • Unbranded Solution • Content Publishing IP • Cross Platform Approach • Editorial Content Capabilities • Relations with Rights Holders (Sports Properties) • Experienced with Service Providers • ITV Marketing Capabilities

  3. ISM ITV Market Positioning Ignite is an unbranded, cross platform, ITV sports solutions provider for service providers and broadcasters. Strategic Objectives • Become the definitive ITV sports solutions provider to service providers and broadcasters • Develop ITV Advertising Expertise – the absolute collision of traditional and interactive advertising • Hit Revenue Goals

  4. ITV - Key Success Factors • Develop a strategic broadcast partnership that allows us to deliver the full spectrum of solutions • Establish relationships with the key players that “touch us” in the value chain (Platform Providers – i.e. Liberate, Broadcast Suppliers – i.e. Chyron) • Leverage MSG ITV - Make it a huge success, get CBV direct business • Build broadcast expertise • Market our success • Test iTV advertising Metrics: • Get into Top 20 Pop TV program members • Develop a joint product to deliver to the broadcast market (Chyron / Mixed Signals) • Close another service provider deal (AT&T, Comcast, Charter) • Close a broadcast ITV deal (Fox, Chyron, MSG ATVEF)

  5. The ITV Marketplace MSG FOX ABC/ESPN NBC CBS USANetworks BBC Cablevision AT&T BB Charter DirecTV EchoStar Comcast Cox AOL/TWr Adelphia xSkyx AOLTV MS/UltimateTV Worldgate Intertainer Gemstar TVGateway Myrio

  6. Key Relationships Sportvision PVI xStream Convera ACTV Trakus Mixed Signals MetaTV EASports Chyron ST, AP, IDS, Stats, Reuters, Sportvision, Trakus, IBM Liberate Microsoft OpenTV JavaTV Worldgate Wink ACTV CanalPlus Tivo SonicBlue/ Replay NFL, MLB, NBA, NHL, PGA, LPGA, MLS, WTA

  7. The ITV Value Chain Ignite enables service providers to capture larger audiences and create new revenue streams by integrating, aggregating and enhancing deep, rich and wide customized sports content

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