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Designed & Presented by: Listia Natadjaja Packaging Design Lecturer – UK. Petra

Presented for One-day Seminar on Packaging : How to Maintain the Packaging & Label Industry to meet Global Competition. Global Design with Cultural Competency. Designed & Presented by: Listia Natadjaja Packaging Design Lecturer – UK. Petra. Design.

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Designed & Presented by: Listia Natadjaja Packaging Design Lecturer – UK. Petra

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  1. Presented for One-day Seminar on Packaging : How to Maintain the Packaging & Label Industry to meet Global Competition Global Design with Cultural Competency Designed & Presented by: Listia Natadjaja Packaging Design Lecturer – UK. Petra

  2. Design Global Design with Cultural Competency ? Picture Pattern Material Color Typography

  3. ? UNIVERSITY ? >< Producer Consumer ? UKM ?

  4. BACKGROUND Responsibility for the welfare for those not so privileged Awareness of the social context Integrating design into industry Packaging Design Class Micro Business PKK. Kab. Kediri Product quality improvement Product registration Design awareness Low rates allowance Deskomvis UK. Petra Product preservation and protection Design element implementation Packaging technology usage Micro business problem solving Service Learning education reform, the development of human values leadership, citizenship, cross cultural communication, theory and practice Institutional mission, student interest and demand

  5. Condition Service Learning Local, national and international problems have an impact on collages and universities and educators are knowledging and accepting the responsibilities they have for leadership in the society. (Berry, 1999) Micro Business Micro business is developing widely in Kabupaten Kediri. Organized by Family Welfare Program (Program Kesejahteraan Keluarga) in Kabupaten Kediri there is hundreds of micro business owners. Packaging Design The most basic function of packaging is to preserve and protect the product and its contains, but packaging now has to function as a part of today's highly competitive marketing and retailing world.

  6. Community Outreach Center Packaging Design Lecture PKK Kab. Kediri Micro Business Owner Packaging Design Students APPLICATION The Link in Service Learning Program Packaging design process was focused at micro business owners in Kediri district whose produce snacks and instant beverage.

  7. Tutor groups of students/ individual groups of students/ individual Tutor Packaging Design Lecturer groups of students/ individual Tutor groups of students/ individual Tutor APPLICATION The Packaging Design Class Arrangement GROUP STUDY –- GROUP SERVICE Students engage in the same set of studies and perform the same type of service SELF STUDY –- GROUP SERVICE

  8. APPLICATION FOUR IMPORTANT STEPS: 1. Product selection, observation, research, design presentation and consultation. 2. Design revision, packaging printing, point of purchase making, Product packing. 3. Product exhibition and sales. 4. Report writing

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