1 / 1

People’s Choice Credit Union

People’s Choice Credit Union. Campaign: Isn’t it nice to have choice? Media Agency: Ikon Adelaide Creative Agency: KWP! Adelaide Year: 2012 Source: Adshel Objective : Position PCCU as a genuine alternative to the major banks, to grow

joy
Download Presentation

People’s Choice Credit Union

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. People’s Choice Credit Union Campaign: Isn’t it nice to have choice? Media Agency: Ikon Adelaide Creative Agency: KWP! Adelaide Year: 2012 Source: Adshel Objective: Position PCCU as a genuine alternative to the major banks, to grow market share, and to reinforce the new brand personality Audience: All people, South Australia Strategy:Use the outdoor environment to engage and entertain consumers. Enable consumers to associate the Credit Union with the desired brand values: fun and quirky! Results: • Reach: 73% • Frequency: 8.4

More Related