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National Golf Month

National Golf Month. A BGIA initiative funded by the Grow Golf Trustees targeted to encouraging 100,000 new or lapsed golfers to play in May 2014

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National Golf Month

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  1. National Golf Month A BGIA initiative funded by the Grow Golf Trustees targeted to encouraging 100,000 new or lapsed golfers to play in May 2014 Free for all to be part of this unique event which brings nearly all major associations and golf suppliers into one concerted effort to change the trend and get more people playing golf Three Key Parts Drive National Golf Month

  2. Accessing Customers Targeted though a comprehensive advertising campaign to get both lapsed and new players out playing golf in May 2014 Free Advertising and Marketing campaign through our media partner ‘Bauer Media’ Bauer will be running an advertising and marketing campaign from April through until the end of May Advertising in 23 printed publications and 26 national radio stations Total media coverage of this campaign will go out to 23.7 million There will be further advertising and marketing support from the NGM partners through database, websites and social media to another 3 million

  3. Our Suppliers Being a supplier is free to all supporting Golf Clubs, Driving Ranges, and PGA Professionals who want to develop special and unique offers and deals targeted to the month of May The main types of offers are: Get Golfing Again – targeted to get lapsed golfers playing golf again. Free or subsidised offers on green fees and return to golf events developed by golf clubs. Get into Golf – promoting opportunities for participants to continue playing through structured coaching, playing and membership offers. Raising awareness of programmes already offered by England Golf, Scottish Golf and Golf Union Wales.

  4. Our Suppliers (Ctd) Coaching Experiences – targeting lapsed and new golfers promoting specific coaching programmes delivered by PGA professionals Open for all PGA Professionals to present special coaching offers and deals targeted to both lapsed and new golfers Foremost are our PGA partners for the coaching experiences and will be putting out special programmes for their members Golf Club Open Days – Specific open days and taster sessions to promote new membership opportunities Open to all golf clubs/driving ranges this is an opportunity to host lapsed and new golfers and their families for the day.

  5. NGM Overview Your support for National Golf Month is needed to hit our targets All the major Golf Unions and Associations, Golf Clubs, Driving Ranges, Golf Manufacturers and PGA Professionals have already signed up and are working together Together we can reverse the trend and get more players on our courses having fun and enjoying this great game NGM will only succeed if every supplier within the golf industry pulls together - Golf is fun and a game for life so let’s get more ladies, men, juniors and children out there playing NGM looks forward to your support

  6. Operation Driven through a simple website www.nationalgolfmonth.com which brings customers and suppliers together Customers journey from the landing page to view offers and deals presented by the suppliers Offers are booked online Suppliers details will be pre-loaded onto the website enabling them to enter directly any special deal or programme they wish to offer

  7. Operation (Ctd) Confirmation vouchers can be printed confirming the customers’ requested offer Padraig Harrington and Charley Hull add extra support and impact as the faces of the NGM website Darren Clarke is also a full supporter of NGM and has provided a quote A press launch will take place in mid April to get national coverage through any channel we may have missed

  8. The Website

  9. The Website (Ctd)

  10. Further Information For further details contact Doug Poole dpoolegolf@gmail.com

  11. Partners

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