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Chapter 11 Unobtrusive Research

Chapter 11 Unobtrusive Research. Key Terms. Unobtrusive research Methods of studying social behavior without affecting it. Content Analysis Study of recorded human communications. Coding Process of transforming raw data into a standardized form. Manifest content The visible, surface content.

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Chapter 11 Unobtrusive Research

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  1. Chapter 11 Unobtrusive Research Key Terms

  2. Unobtrusive researchMethods of studying social behavior without affecting it. Content AnalysisStudy of recorded human communications.

  3. CodingProcess of transforming raw data into a standardized form. Manifest contentThe visible, surface content.

  4. Latent contentThe underlying meaning of the content. Historical/Comparative analysisInvolves the use of historical methods by sociologists, political scientists and other social scientists.

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