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Location-specific services for farmers

AgriUp is a smartphone app providing smallholder farmers with agricultural, weather, and nutritional tips, improving productivity and reducing losses. Our initiative is supported by the WFP Innovation Accelerator.

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Location-specific services for farmers

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  1. Location-specific services for farmers An initiative supported by WFP Innovation Accelerator

  2. Smallholder farming 2.5 billion people worldwide - 1/3 of global population - are smallholder farmers. They are a great asset of global agricultural economy, producing 70 % of the food consumed worldwide. However, they are living in very difficult conditions, and out of them about 400 million are among the poorest and hungriest people on the globe.  Photo: WFP / Miguel Varguas

  3. Weather events drastically damage crop production • 67% of farmers report >50% of losses in crop due to weather events* • Accurate weather forecasts could reduce losses, but smallholder farmers do not have reliable and timely information on weather • In addition, smallholder farmers rely on traditional techniques for farming, which are not always effective (partly because of climate change) foto: WFP / Miguel Varguas Source: WFP’s Interviews with 300 farmers in Guatemala, January 2016

  4. Information exists, but is not conveyed to the right person at the right time… …of farmers do not receive any information on weather 61% 61% …of farmers want more suggestions on what to sow and when 53% …want alerts on extreme /unexpected weather events 29% …receive information from radio / TV, but only at a macro-level Source: WFP’s Interviews with 300 farmers in Guatemala, January 2016

  5. Solution: Low-bandwidth smartphone app w/ farming advice Providingfarmers with… Agricultural tips Weather information & alerts Nutritional tips Price alerts Feedback and peer-to-peer comm.

  6. Focus on sowing and harvesting, with simple icons & texts “High drought predicted in the next 3 weeks. Not to sow is recommended” “Risk of heavy rain in the next week. Harvesting soon is recommended” “This season consider sowing ‘maicillo’ rather than maize in your area”

  7. How it works WFP collects key information from partners (Met Office, UN Agencies, NGOs) Information is translated into easy to understand, and actionable advices for farmers AgriUp Farmers can share feedback with WFP and peers Farmers receive location-specific agritips

  8. Potential impact Number of smallholder farmers in Guatemala Number of smallholder farmers who are hungry worldwide 5 M 400 M Number of smallholder farmers in Guatemala, El Salvador & Honduras 8 M Estimated increase in productivity through better access to information Potential monetary impact if we reach all those farmers +20-40% $ 240 M

  9. Our team HECTOR ROCA ALESSANDRA D’ANGELO EMMANUEL SEVRIN JAMES GREEN • Boston Consulting Group • Harvard University • French Red Cross • 8+ experience in comms & project management • WFP, UNV, European Commission, APCO Worldwide • 10+ years work with Guatemalan farmers • ICT management experience • Co-founder of Livecoding.tv (100k users, $800k funding) • Y-combinatory • University of Aberdeen Communication & marketing manager Product manager User Engagement & Partnership Manager Communication & Marketing Manager Project Management Support

  10. Our growth plan April 2016 June2016 October 2016 Jan 2017 Apr 2017 Scale-up Pilot V 1.0 V2.0 V 3.0 Agritips, weather alerts & nutrition tips 100 farmers Location-specific advice 5 000 farmers + Price alerts, peer-to -peer feedback system 25 000 farmers + Scale up across Guatemala & other countries 25 000 farmers + Whatsapp group 40 farmers in Guatemala

  11. Thank you! Contact us @ alessandra.dangelo@wfp.org; emmanuel.sevrin@wfp.org An initiative supported by WFP Innovation Accelerator An initiative supported by WFP Innovation Accelerator

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