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Web Page Design and Strategy: Maximizing Content and Visuals

This chapter explores strategies for creating effective web pages, including storyboarding, chunking, and sequencing. It also discusses design elements, ethical considerations, and legal obligations.

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Web Page Design and Strategy: Maximizing Content and Visuals

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  1. Chapter 20 Web Pages Strategies for Technical Communication in the Workplace Laura J. Gurak John M. Lannon

  2. Structure of a Web Page • Outlining (Storyboading): instead of outlining a Web page, use a storyboard, a handwritten sketch of the page, often called a site map. • Chunking: readers expect easy-to-digest chunks of content • Sequencing: a Web page should follow a logical sequence, even though it is not read linearly. Each chunk must make sense by itself.

  3. Example of Storyboard

  4. Style • Conciseness Information on the Web must be presented in small, easy-to-digest chunks. • Visuals Use visuals to perform a function, rather than to dress up the page

  5. Design Consider the following design elements closely when creating a Web page: • Grid patterns • Margins • Justification • White space • Line spacing and indentation • Font style and size • Headings • Color, shading, italic, bold, and underlining • Bulleted and numbered lists • Running heads and feet • Table of contents and index

  6. Ethical and Legal Considerations • Be alert for manipulation and distortion. • Verify the ownership of everything you include on a Web page. • Create a privacy statement to outline your policy for gathering personal information from visitors.

  7. Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.pearsonhighered.com/gurak.

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