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Fundraising 56 Days out

Fundraising 56 Days out. Presented by Kate Coyne-McCoy KCM Consulting. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Kate Coyne-McCoy . Campaign Fixer. KCM Political Consulting.

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Fundraising 56 Days out

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  1. Fundraising 56 Days out Presented by Kate Coyne-McCoy KCM Consulting

  2. Introductions NOI On Demand You Norms

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. Kate Coyne-McCoy Campaign Fixer KCM Political Consulting

  6. Provide tools and techniques for raising the final funds needed to build a winning campaign.

  7. Quick Review • The Tools • Urgency • Collect, Re-solicit, Collect, Re-solicit • Questions

  8. Tools: CALL TIME • Know the Daily Goal • Raising $50,000-$100,000 will take 12-15 hours of call time per week • Do the backwards math • Go Back to Square One and Brain Dump • The BULK of your campaign resources are raised on the phone

  9. WHO: People who want to protect and advance their economic interests WHEN: Late MESSAGE: I am going to win and I want you with me. Power Circle

  10. Call time How do I motivate a cranky tired candidate ? • Be energetic, positive and enthusiastic • Set a STRICT schedule • Everyone knows the daily goal • Create a pleasant atmosphere

  11. TOOLS • Bundlers, Fundraisers • House Party • PACS • Segment the Donors for Re-solicitation • Email, Web • Events (suck)

  12. Re-solicit entire data base 3 times in the cycle by snail mail The bulk of your total budget is raised through call time House party systems can work if well organized At this point in most campaigns, you will do one or two events Template for Fundraising

  13. www.fec.gov www.fundrace.org www.moneyline.cq.com www.newsmeat.com www.opensecrets.org http://www.followthemoney.org/ Research

  14. You must build a base! Don’t Rely on it! The “open rate” for emails goes DOWN as the campaign progresses Average online contribution is less than $50 Using the Web • Be relentless about adding email addresses • Make sure the Web site for your campaign is included in every piece of material.

  15. urgency • Not PANIC- but creating a sense that time is running out and EVERYONE needs to help. • Creating a culture in the campaign • Holding call time sacred and patting the candidate on the back for doing it.

  16. Collect, Re-solicit, collect • The person most likely to give you money is the person who already has. • Some %, of the money pledged will never come but chased correctly, most of it will be delivered • Entire donor base re-solicited.

  17. Questions?

  18. www.neworganizing.com/toolbox

  19. Interdependent Leadership (aka the Snowflake Model) How can I support? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

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