IXPN READINESS FOR LOCAL E-CONTENT TRAFFIC .

1. Internet eXchange Point of Nigeria (IXPN) IXPN READINESS FOR LOCAL E-CONTENT TRAFFIC. Muhammed Rudman m.rudman@ixp.net.ng www.ixp.net.ng 07-03-2013

2. Defining Local content Colle and Roman in a recent study consider local content to “broadly mean the processing and diffusion of information customized in any suitable format to fit the needs of a specific community.” Others prefer the notion of relevance suggesting that local content is content that is socially, culturally, economically, and politically relevant to a given society.

3. Categories of Local e-content • Local E-Content of foreign origin that is hosted internationally. Eg Google Maps, newspapers, news etc. • Local E-Content that originates locally and hosted internationally – most of our content falls into this category e.g government, media, cooperate websites etc. • Local E-Content produced locally and hosted locally – by far has more economic, social, cultural impact on the local community than all the above. Instead of seeing local content as content ‘for’ local communities, we need to see it as content ‘from’ local communities.

4. the need for local econtent One of the strengths of new information and communication technologies (ICTs) such as the Internet is the way they can help unlock distant expertise, knowledge and markets. However, this access – usually to ‘foreign’ content with foreign perspectives – has its limitations. Easier access to globalized knowledge is fast turning us into ‘consumers’ of distant and potentially irrelevant information. More worrying perhaps, developing countries are being ‘invaded’ by foreign ideas and values that may undermine or overwhelm local cultural heritage and economic livelihoods. - Collecting and Propagating Local Development Content by Peter Ballantyne

5. Why we pay more for internet International Portion National Portion IP Transit cost Based on 155Mbps Broadband/Mobile distribution Landing Station- Nigerian Tier1 ISP Global Carrier $1000- $2000 End Users Internet $300 $150 $1.5 Undersea cable Tier3 Telco’s/ISP POP Tier2 Telco’s/ISP POP Increase in cost of IP at various point towards the Nigerian end users Cost increases as you move further away from the content

6. some of the reasons why the in-country fiber backhaul is so expensive: • Obtaining a Right of Way Permit: This is a government permit to dig, and the cost is quite prohibitive • Fiber cut due to sabotage and/or other projects such as road construction. • Low demand; with the clientele limited to only premium clients such as banks, oil companies etcetera. • Local community issues such as the activities of miscreants, otherwise known as Area boys

7. Content as a driver for economic growth eContent International National Eye balls $ $ $ $ $ $

8. Technical infrastructure to support content Increasing Value Creation

9. Global Cloud Computing Market • The global cloud computing market is the fasted growing sector of the IT industry and will rise from $21.5 billion in 2010 to $73 billion in 2015 according to research by the International Data Corporation. • Software giant Microsoft says cloud computing will create 11.3 million jobs in the world economy by 2014. • Digital agenda commissioner NeelieKroes unveiled the EU's long awaited cloud computing strategy on Thursday (27 September 2012), describing it as a "game-changer" for the European economy. The commission says that a €45 billion investment in cloud technology could generate just under €1 trillion in GDP in addition to 3.8 million jobs by 2020. Source:http://euobserver.com/news/117695

10. Who Connects to IXPs? Content providers There can NEVER be sustainable broadband access in Nigeria without IXPs and local content . Internet Service Providers Government IXPN Interconnecting Networks Higher Educational Institutions Critical Internet Resources Telcos Financial Institutions Carriers

11. Regional IXPs would promote localization of local eContent in each zone and more efficient way of exchanging traffic across the country.

12. IXPN’s other local eContent initiatives • IXPN is collaborating with NIRA to host the largest event (Local Internet Content Forum) for the promotion of local Internet content in Nigeria with a theme: Sustaining Local Internet Content through a Multi stakeholder  Model . • Deployed critical Internet resources : F-root DNS server and CommunityDNS hosted locally. • Localization of global content providers e.g Google • Partnered with NIRA towards domiciling the .ng Registry and DNS servers locally.

13. Thank you Questions ?