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RGHS. Rogers (2003) says that the change agent goes through a 5-stage innovation-decision process:. The Innovator/plays gatekeeper role in new ideas of system. The Early adopter/puts his/her stamp of approval on idea.
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RGHS Rogers (2003) says that the change agent goes through a 5-stage innovation-decision process: The Innovator/plays gatekeeper role in new ideas of system. The Early adopter/puts his/her stamp of approval on idea. The Early majority/follows with deliberate willingness in adopting innovations but seldom leads. The Late majority/adopts new ideas just after the average member of a system finds it okay. The Laggards/must be certain that new idea will not fail before they can adopt. (Simon&Schuster, pp.270-285)
RGHS The Innovation Approach: The Innovator of the Adoption Process: (Simon&Schuster, pp.270-285)