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The Natural Grooming Company

The Natural Grooming Company. Prepared for: Tim Swarbrooke Toiletries Buyer Asda October 2008. The Natural Grooming Company. Brand Proposition.

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The Natural Grooming Company

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  1. The Natural Grooming Company Prepared for: Tim Swarbrooke Toiletries Buyer Asda October 2008

  2. The Natural Grooming Company Brand Proposition • Focus on male grooming lines with the inclusion of natural and organic ingredients in the formulas: designed to provide more than just a smooth shave. • New shaving product formats focused on gels and oils, rather than foams to ensure a smoother, closer and comfortable shave. • The natural approach primarily uses plant extracts, or marine-based ingredients to access their natural qualities of skin firming and toning. • Future growth on skincare products aimed at men who desire more from their daily regime and have similar concerns to women, such as skin ageing and dehydration.

  3. The Natural Grooming Company Brand Proposition • Price point driven - £1.99 = ‘Every Day Low Price’ for Premium Quality product • With optimum shelf positioning volume sales are being delivered • Cutting edge and innovative; Paraben Free HIGH QUALITY NATURAL GROOMING PRODUCTS

  4. The Natural Grooming Company Range Performance • Since the launch of Natural Grooming Co. within Asda stores the range has seen phenomenal growth of 22% in the last 6 months.

  5. The Natural Grooming Company Product Performance • Top selling lines within the range

  6. The Natural Grooming Company New Product Developments: Skin & Shave • Keeping the brand ethos of Natural Grooming, new lines we believe will complement the range. Phase 1 = Skin & Shave • Moisturising Shave Gel • Based on Natural Grooming current best selling line • Enriched to soften bristles for a smoother comfortable shave suitable for all skin types • Paraben Free formula with Organic Extracts at RRP £1.99

  7. The Natural Grooming Company New Product Developments: Skin & Shave • Hydrating Anti Ageing Moisturiser • Moisturising Anti Ageing formula to fight the signs of ageing and combat wrinkles • Smoothes, moisturises and protects the skin from environmental damages keeping face looking younger and fresher • Paraben Free formula with Organic Extracts at RRP £1.99

  8. The Natural Grooming Company New Product Developments: Skin & Shave • Anti Shine (Skin Defence) Moisturiser • Lightweight, non greasy moisturiser for skin prone to excess sebum • Reduces the apperance of pores and gives anti-shine, matt finish to skin • Re-hydrates and soothes the skin after shaving, ideal as a daily use moisturiser • Paraben Free formula with Organic Extracts at RRP £1.99

  9. The Natural Grooming Company New Product Developments: Skin & Shave • Natural Grooming Gift Set / Travel Set • Convenient 50ML products to offer a full grooming experience as a gift or on your travels • All year round product ideal for gifts, travel or trial of the product • Paraben Free formula with Organic Extracts at sub £4.00 RRP

  10. The Natural Grooming Company New Product Developments: Skin Care Phase 2 = Advanced Skin Care • 24 Hour Body Deodorant • 24 Hour protection for the busy man to keep body feeling fresh, clean and hydrated • Environmentally friendly body deodorant suitable for all skin types including sensitive skin • Paraben Free formula with Organic Extracts at RRP £1.99

  11. The Natural Grooming Company New Product Developments: Skin Care • SOS Eye Rescue • Reducing the apperance of fine lines and dark circles around the delicate eye area • Reduce puffiness and helping to maintain a healthy looking appearance by firming and hydrating the skin • Paraben Free formula with Organic Extracts at RRP £1.99

  12. The Natural Grooming Company New Categories • Invigorating Hair & Body Wash • 2 in 1 Hair & Body Wash for the busy man, convenient one use product in home or gym • Invigorating formula to refresh and cleanses keeping body feeling fresh all day • Paraben Free formula with Organic Extracts at RRP £1.99 • Professional Hair Gel • Salon professional sculpting gel to hold all types of styles for a firm hold • High performance, non-sticky for maximum lift and hold without any residue • Paraben Free formula with Organic Extracts at RRP £1.99

  13. The Natural Grooming Company Future Developments Future developments to the Natural Grooming Co. product range, tackling current issues shoppers demand for Natural Organic formulations whilst packaging is reduced and environmentally friendly Our aspiration…….. • Carbon Neutral & Environmentally Aware Ethos • Reducing the carbon foot print for Natural Grooming Co. from manufacturing to Asda shelves • 100% Recyclable packaging sourced ethically by recycled materials

  14. The Natural Grooming Company Contact Pippa Clark Group Marketing Director Email: pippa.clark@potterandmoore.com Tel: 01733 - 281015 Sally Cross Sales & Marketing Director Email: sally.cross@potterandmoore.com Tel: 01733 - 281001

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