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future Models for Mobility. BMW i and Mobility Services.

future Models for Mobility. BMW i and Mobility Services. Tony Douglas, June 2012 @ BASE LONDON. The planet. Customer needs. Culture. Environment. Urbanisation. Politics. Economy. The planet has a new moon. Inspiring Design. Visionary Mobility. Next Premium.

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future Models for Mobility. BMW i and Mobility Services.

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  1. future Models for Mobility. BMW i and Mobility Services. Tony Douglas, June 2012 @ BASE LONDON

  2. The planet. Customer needs Culture Environment Urbanisation Politics Economy

  3. The planet has a newmoon. Inspiring Design Visionary Mobility Next Premium

  4. MOBILITY SERVICES.LAUNCHED TOGETHER WITH BMW i. Hervorhebungen in PalatinoBold 17 pt./20 pt. Bildunterschrift in Palatino Regular 17 pt./20 pt. Thema, Abteilung, XX. Monat 20XX, Seite XX

  5. Mobility services: AdDressing NEW CUSTOMER SEGMENTS and needs. Car-enabled Mobility Services Car-related Mobility Services Car-independent Mobility Services BMW and MINI Drivers Navigation Traffic Information Automobile User Parking Mobile User Thema, Abteilung, Datum

  6. BMW i MOBILITY SERVICES PORTFOLIO 2012. INNOVATIVE AND SUSTAINABLE SERVICES. A) Flexible Use B) Parking DriveNow Park@myHouse C) Information and Intermodal routing D) Secure innovation and speed MyCityWay BMW i Ventures Page 7

  7. Thank you for your attention.

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