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63 countries

63 countries. 905 partners (+78). New: Fiji, Uruguay, Tomé & Principe. Number of farmers + workers. Type of producer organisation. Small Producer Organizations Hired Labour Organizations Contract Production Organizations. Breakdown farmers/ workers per product.

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63 countries

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  1. 63 countries 905 partners (+78) New: Fiji, Uruguay, Tomé & Principe

  2. Number of farmers + workers Type of producer organisation • Small Producer Organizations • Hired Labour Organizations • Contract Production Organizations

  3. Breakdown farmers/workersper product

  4. Growthnumber of farmers + workersper product  Whatexplainsthis strong growth?

  5. Production areasmall farmers(hectares)

  6. Fairtrade sales volume 2007 2008 2010 Fairtrade coffee: 108.000 MT532.000 farmers Utz coffee: 121.000 MT 157.000 farmers

  7. Fairtrade sales volume 2007 2008 2010

  8. Percentage soldunder Fairtrade conditions • Small Producer Organizations • Hired Labour Organizations

  9. Premium realizedbyFairtrade salesReceived premium:€ 51,5 million( growth +22%)

  10. ReceivedFairtrade Premium € 54 € 62.000 € 80.000 € 40 • 2008 • 2010

  11. Spending of Fairtrade Premium(producer organisations)

  12. SpendingFairtrade Premium(Hiredlabour)

  13. Fairtrade changes lifes ! Conclusion

  14. Support& Priorities 2012 Stef Van Linthoudt- Senior Market Manager Retail Ingrid Bottleberghs- Marketing & Communication Manager Barbara Goffin-Market Manager A Brands & Cacao

  15. Support Max Havelaar • Train & informyour organisation to become a Fairtrade expert : • Sales team – Cat Man – Shelf Man – Marketing& Com • Sourcing & supplychain information • Customer events • Market info : Retail – OOH • Quantitative & qualitative studies ( Gfk- TNS Dimarsoe.o ) • Catalystinbetweenpartners & Networking withall • Networking event (commercial conference, …)

  16. Support Max Havelaar • Missinglink : North – South • Producer visits to Belgium • Mission to the South • Tailor made actions : • Week of Fairtrade • Fairtradework • Cacao campaign • Support youractions (trade-show, …) • Media attention and communication tools ( POS e.o )

  17. Support & Priorities 2012 Stef Van Linthoudt- Senior Market Manager Retail Ingrid Bottleberghs- Marketing & Communication Manager Barbara Goffin-Market Manager A Brands & Cacao

  18. Our dreams for 2012-13: 513.000 COFFEEfarmerswithstill 60% of their production availableunder FT conditions … • Enlarge the market for producers by achieving 5% SOM => 600T extra • By : • Develop coffee market in OOH : strong commercial support for our partners & development of right tools for focused segments • Increasing presence in retail => increase distribution, assortment, visibility via partnerships with retailers

  19. Realize the bulk of the growth with core market partners (retail/ foodservice) Priorities 2012 • Bananas e.o. Tropical fruit : • + 20% retail value • Retail growth through increase : • In store communication - > buying frequency • Broaden & Optimize weighted distribution • Shelf visibility – facings • Expand range with other tropical fruit i.e Pineapple , Mango e.o.

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