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Revolutionizing Internet Access: The Meraki Story & Business Transformation

Learn about Meraki, a company started by Vivek Shrivastava, that aims to bring affordable Internet access to billions. Discover their innovative revenue model shift from hardware to software and free services supported by ads.

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Revolutionizing Internet Access: The Meraki Story & Business Transformation

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  1. Vivek Shrivastava

  2. The Story of • Began as a MIT Ph.D. research project • Used to provide wireless for graduate students • Meraki’s mission is to bring affordable Internet access to the next billion people • backed in part by Google and Sequoia Capital.

  3. products Meraki Mini Meraki Solar

  4. Example of a Meraki Network

  5. Revenue Model • Charge for hardware • Successful, not that lucrative • Charge for software • Successful and lucrative

  6. So what is NEW ? • The company is shifting gears, with a new economic model • Provide free service, trap in advertisements • On the lines of, you know,

  7. So what is NEW ? • The company is shifting gears, with a new economic model • Provide free service, trap in advertisements • On the lines of, you know,

  8. So Meraki started

  9. Main Discussion Points • Is this model feasible ? • Why/Why not. • Do you think there is a better model suited for their mission. • Are they missing something.

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