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Add Some Magic to Your Marketing

QR Codes with a Touch of Microsoft Tags. Add Some Magic to Your Marketing. JT Stinnett and Mohammad Hussain University of Louisville Properties EDR Trust. Agenda. Review of QR Codes How they work Demonstration Marketing Applications Education Applications Limitations Best Practices.

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Add Some Magic to Your Marketing

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  1. QR Codes with a Touch of Microsoft Tags Add Some Magic to Your Marketing JT Stinnett and Mohammad Hussain University of Louisville Properties EDR Trust

  2. Agenda • Review of QR Codes • How they work • Demonstration • Marketing Applications • Education Applications • Limitations • Best Practices

  3. Learning Outcome • Participants will develop and understanding of QR Codes • Participants will learn how to integrate technology into marketing • Participants will learn an innovative way to communicate to students

  4. Introduction to QR Codes • Microsoft Tags • History • The Quick Response Code • Development

  5. What you need • Your Smartphone • Application Software for common QR Codes • i-nigma reader (free) • QuickMark ($.99) • NeoReader (free) • ScanLife (free) • QR Pro ($1.99) Microsoft TAG • Download the Tag appat http://gettag.mobiand scan this Tag.

  6. How to Make a QR Code For the standard QR Code you need a QR Code Generator. Most are FREE and in some cases you can pay to have analytics data ran on the people scanning the codes. Here are a few: • Delivr: http://delivr.com/qr-code-generator • ZXing Project – http://zxing.appspot.com/generator/ • BeQRious – http://beqrious.com/generator • Qreate & Track -  http://app.qreateandtrack.com/#/create/url • Kayawa – http://qrcode.kaywa.com/ • QR Stuff.com – http://www.qrstuff.com/ SO EASY! These tools will almost do all the work for you.

  7. How do they work Cont. QR Codes contains characters, that can be used to give information to your customers or anyone that your trying to reach. Listed below are some items you can embed into a QR Code: • Email Address • Phone numbers • Contact Details • Photos • Websites • Product info • Event info • Text • Directions • Social Media Links • Videos

  8. How have they been used Creative Cups Clothes Magnets Name Tags Temporary Tattoos Permanent Tattoos Stickers Cars • Common Uses • Emails • Landing pages • Fliers • Catalogs • Postcards • Business cards • Billboards • Advertisements • Real estate • Creative Uses • Cups • Clothes • Magnets • Name tags • Temporary Tattoos • Permanent Tattoos • Stickers • Cars

  9. How have they been used • Video was here

  10. How have they been used • And many more – your imagination is the limit

  11. Who is using them The real question is who isn’t using QR Codes? Video was Here

  12. ULP Marketing • T-Shirts • Cups • Fliers • More items in process Window Clings Ice Scrapers Rally Towels

  13. Applying to Education • Enhanced Learning • Examples • Linking your Community Standards • Co-Curricular Activities • Scavenger hunt • Learning about the university Video was here

  14. Limitation and Best Practices • Limitations • Still Developing Technology • Lack of Awareness • Smartphone is required • Size and Distance • Best Practice • Test, Test, Test • Curb the Creativity • Test the action • Signal Strength • Smart Placement • Motivate a call to action • Track Usage

  15. Thank You For Coming! Contact JT Stinnett Contact Mohammad

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