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APAC Marketing Operations Activities for Australia and New Zealand 2011- 12

APAC Marketing Operations Activities for Australia and New Zealand 2011- 12. Presented by Srilakshmi Lakshmanan Vivek Pinto. Activities. OpsManage 2011 Branding Collaterals Brochure Launches Case study Market Intelligence SIOP Reporting Team Utilization Metrics. OpsManage ANZ 2011.

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APAC Marketing Operations Activities for Australia and New Zealand 2011- 12

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  1. APAC Marketing OperationsActivities for Australia and New Zealand 2011- 12 Presented by Srilakshmi Lakshmanan Vivek Pinto Invensys proprietary & confidential

  2. Activities • OpsManage 2011 • Branding Collaterals • Brochure • Launches • Case study • Market Intelligence • SIOP Reporting • Team Utilization Metrics

  3. OpsManage ANZ 2011

  4. OpsManage 2011 • Scope of work • Database Management • Create Marketing Collaterals • Create Event Microsites • eDM broadcasts • Registration Reports • Post Event Survey • Pull-up banners and Demo cards • Stage backdrops and Web ads

  5. Tele Marketing – Activities Involved • During Event • Business cards are collected, scanned & sent to our team for further collation • Customer feedback forms are scanned and shared with us for identifying leads • Post Event • Broad cast “Thank you” Edm to the Registered Customers • Update Master Database with new Customer details & contacts • Format & consolidate filled Customer feedback forms & present key event statistics Pre Event • Identify sources to build the database • Database Cleanup (Identify Customer Contacts, email & phone numbers) • Check for Duplicates to finalize net new contactable Customer Master list • Set a target (required number of registrations, leads – Actual Business Opportunities) • Broadcast Edms • ET/Registration reports are shared on status of opens, clicks, Hard / Soft bounces, Details of customers who have registered etc

  6. Creative Marketing - Activities Involved • Post Event • Develop Thank You EDM for broadcast by the Research team • Create event photo gallery • Create download presentation form • Upload and track presentations Pre Event • Promotional eSignature • Agenda designs for Online and Print • EDMs created for the event - Mark Your Calendar - Invitation - Have You Registered • Other Marketing Collaterals • Posters • Demo cards • Stage Backdrop • Sponsorship guide • Presentations • Pull up banners • Conference agenda booklets • Registration / Post event Feedback forms

  7. OpsManage ANZ 2011 - Tele Marketing Activities Identify Sources to build the focused Database • Salesforce.com • Earlier Event – Customer Business cards Database Cleanup Collate data from various sources and different formats into the standard Salesforce template, Identify Customer Contacts, Email IDs, Industry segmentation, Phone numbers & check for duplicates

  8. OpsManage ANZ 2011 - Tele Marketing Activities EDM Broadcast through Exact Target • Upload Invitees database & EDM Codes into the Exact Target Tool • Send multiple test emails to enable quality check on content, design & links before the final broadcast to the Customers. • Average of 4 to 6 test mails are sent before executing the final broadcast. Registration Report Download registration details from Starcite and validate data. Prepare summary report of total registered along with track details and email to Angie on a regular basis.

  9. OpsManage ANZ 2011 – Creative ActivitieseDMs Designs Thank You eDM Save the Date eDM Invite eDM

  10. OpsManage ANZ 2011 – Creative ActivitiesAgenda and eSignature

  11. OpsManage ANZ 2011 – Creative Activities Pull-up Banners and Demo Cards

  12. OpsManage ANZ 2011 – Creative Activities Stage Backdrops and Web Ads

  13. OpsManage ANZ 2011 – Creative Activities Sponsorship Guide and Conference Booklet

  14. OpsManage ANZ 2011 – Creative Activities Photo Gallery

  15. OpsManage ANZ 2011 – Creative Activities Registration Forms

  16. OpsManage ANZ 2011 - Tele Marketing Activities Prepare Customer Survey Summary /Customer presentation request tracker Cull key data from a total of 80 scanned survey forms, format & capture ratings in Excel spreadsheet. Prepare a graphical representation of the survey and share it with the ANZ Marketing team. Track & respond to Customers requesting for presentations shown in the event.

  17. OpsManage ANZ 2011 – Total Efforts (Man Hours) 248:40:00 Telemarketing- 159:40:00Creative – 89:00:00

  18. Marketing Support for Australia and New Zealand

  19. Branding Collaterals

  20. Brochure Machine Safety Services Brochure

  21. Launch – ANZ Monthly Communiqué Scope of work: eDM creation, Create event micro sites, eDM broadcast through Exact Target, track Registrations, Publish deliverability reports

  22. Case Study Case studies created for : AGL, Ecogen, Incitec, Origin

  23. Market Intelligence Gather information from the BMI portal and prepare a comprehensive newsletter which includes industry trends and analysis across focused verticals - Power, COG, M3, Pharma and F&B for the ANZ region

  24. SIOP/Compass Report Create the monthly SIOP/Compass report for ANZ and consolidate the same with the APAC Opportunity tracker with detailed classification by LoB/New Lead/Lead Acceleration and further conduct reconciliation of the same with Compass report to identify variance.

  25. Team Utilization MetricsTelemarketing Team Metrics - ANZ (May 2011 to February 2012)

  26. Team Utilization MetricsTelemarketing Team Metrics - ANZ (May 2011 to February 2012) Cont…

  27. Team Utilization MetricsCreative Team Metrics - ANZ (May 2011 to February 2012)

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