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Lock-its

Lock-its. Introducing. TM. Consumer Insights. Key Insights: Easy organization is an important attribute for food storage containers Locking tabs provide assurance of secure leak-proof performance.

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Lock-its

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  1. Lock-its Introducing TM

  2. Consumer Insights Key Insights: • Easy organization is an important attribute for food storage containers • Locking tabs provide assurance of secure leak-proof performance Opportunity to meet organization need and deliver leak proof performance with lids that snap shut

  3. Rubbermaid Lock-its Introducing TM Easy Find Lid Organization System Molded Gasket for Improved, Air-Tight Seal 4 Locking Tabs for Secure Storage Polypropylene Easy Find Lids Base Source: Internet concept test, March 2008

  4. Lid Organization Lock-its Lids snap to the base, to each other & to Easy Find Lid containers Easy Find Lids

  5. No More Clutter! 2009 Rubbermaid Durable Food Storage - Easy Find Lid Organization System - Easy organization is important attribute for food storage containers

  6. Introducing Rubbermaid Lock-its 3 Cup MSRP: $4.19 5 Cup MSRP: $5.49 1.25 Cup MSRP: $2.99 7 Cup MSRP: $5.99 2 Cup MSRP: $3.69 9 Cup MSRP: $6.99 14 Cup MSRP: $7.99 24 Cup MSRP: $9.99 40 Cup MSRP: $12.49 Divided MSRP: $6.49 • Available March 2009

  7. Introducing Rubbermaid Lock-its Set Contents:- 2 – 1.25 cup - 1 – 2 cup- 1 – 3 cup- 1 – 5 cup- 1 – 7 cup MSRP: $17.99 Twin Pk Contents:- 2 – 5 cup MSRP: $7.99

  8. Competitive Comparison

  9. Rubbermaid Portfolio

  10. 2009 Marketing Support Easy Find Lids Organizational System Web TV Advertising PR Print Advertising Coupons Merchandising Mass Reach - Build Awareness Targeted Awareness - Education Awareness & Trial

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