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Social Media & Business: A Primer Presentation by Michael Wilder. Photo by Directory Journal http://www.dirjournal.com/. About the Presenter. Michael Wilder Learning Technologies Specialist UNLV Teaching and Learning Center UNLV School of Journalism UNLV Distance Education

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  1. Social Media & Business: A PrimerPresentation by Michael Wilder Photo by Directory Journalhttp://www.dirjournal.com/

  2. About the Presenter Michael WilderLearning Technologies SpecialistUNLV Teaching and Learning Center UNLV School of Journalism UNLV Distance Education E-mail: m1ch43lw1ld3r@gmail.com Phone: (702) 879-8454 @michaelwilder http://www.facebook.com/michaelwilder http://www.linkedin.com/in/michaelwilder http://www.youtube.com/user/m1ch43lw1ld3r http://vegas-times.com/blogs/litf/

  3. Presentation Materials http://vegas-times.com/blogs/litf/

  4. QuestionIntroductions How many of you have bought anything online recently? Where did you go? How many of you read the user reviews before buying?

  5. QuestionIntroductions • How many have a Twitter account? • How many have a Facebook account? • How many have a cell phone? • 4 billion cell phones worldwide • Whenever I ask that question, however...

  6. QuestionIntroductions Social media isn't for everyone.   Honestly, I think it's a good idea to be skeptical.   If it doesn't light your fire, why bother?

  7. QuestionIntroductions How many of you have prior experience with social media in a business setting either as an vendor or as a client?

  8. Social Media

  9. Social Media What is Social Media? • Internet- and mobile-based tools for sharing and discussing information • Often characterized by communication, interaction, and collaboration • Also often includes multimedia and entertainment

  10. Social Media Examples • Microblogs(Twitter) • Social Networking(Facebook, MySpace, LinkedIn) • Media Sharing(YouTube, Vimeo, Flickr) • Blogs(WordPress, Blogger, Live Journal) • Virtual Worlds(Second Life, Active Worlds) • Wikis(Wikipedia, MediaWiki) • Social Bookmarks(Delicious) • Collaborative Editing(Google Docs, Zoho) • Aggregation(RSS) • And more…

  11. Statistics Twitter: 2009: 25 million 2010: 100 million Facebook: 300 million active users

  12. Statistics 2009: 25 million

  13. Statistics

  14. Statistics

  15. Statistics ViralBlog

  16. Statistics

  17. Question Why?

  18. Social Media in Business

  19. Why Businesses Should Care “Business may be about finances and the bottom line, but really, it’s about customers.  It’s about pleasing customers, acquiring new ones, and connecting with them.  For brick-and-mortar businesses or companies that focus on production, social media is an excellent way to connect with customers and businesses. ” --Ben Parr, Mashable

  20. Statistic According to a study by Chadwich Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% percent of Twitter followers are more likely to recommend a brand after becoming a fan or follower.

  21. Case Study: Zappos

  22. Business Uses

  23. Twitter Use in Business

  24. Facebook Use in Business

  25. Ning Use in Business

  26. LinkedIn Use in Business

  27. Blog use in Business

  28. YouTube Use in Business

  29. End Questions? Comments?

  30. Contact Me Michael WilderLearning Technologies SpecialistUNLV Teaching and Learning Center UNLV School of Journalism UNLV Distance Education E-mail: m1ch43lw1ld3r@gmail.com Phone: (702) 879-8454 @michaelwilder http://www.facebook.com/michaelwilder http://www.linkedin.com/in/michaelwilder http://www.youtube.com/user/m1ch43lw1ld3r http://vegas-times.com/blogs/litf/

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