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ALL NEED TO KNOW ABOUT DMP

dJAX Data Management Platform is the best way for delivering quality creatives to the targeted audience. Handling DMP with at most care can help in building a perfect platform to project forward. A precise tool with perfectly working stats to know about the current pulse on the proceedings of the marketing campaigns.

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ALL NEED TO KNOW ABOUT DMP

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  1. ALL YOU NEED TO KNOW ABOUT DMP

  2. A DMP is a centralized data management platform that will collect, combine, categorize and convert first, second and third party data into various segments and accurately target campaigns to audiences across third-party ad networks and exchanges. • Each time a new ad space is available for purchase, the DSP can make decisions based on data in the DMP to allow the advertiser to only purchase and bid on ad space that matches their set criteria. • DMP can be linked to their Supply-Side Platform, publisher can get better targeted ads. www.dmpmanager.com

  3. Functional Steps • Data Collection • Segmentation • Data Analysis • Data Transfer • Scalability www.dmpmanager.com

  4. Data Collection: • We will place tracking tag in landing page to collect and store audience data. • DMP Collects data about customers directly from advertisements, websites and mobile applications, and matches collected data with first, second and third party data. • Data Analysis: • By analyzing the collected data about users interests, past purchases, clicks, respond to specific offers, we can create custom user segments. Complete analysis and evaluation of data will be done with collected data. • By collecting the detailed information of user which is used to target the user based on their interest. www.dmpmanager.com

  5. Data Collection Flow Chart Placing Tracking Code in site Publisher Third Party Data (Collected from social networks) Data Collection First Party Data If the cookie is not available in database, Unique id will be generated and stored in browser cookie DMP Database No Yes Cookie information Will be updated in database Unique cookie id will be generated Is Cookie Available?

  6. Data Segmentation: • Segmentation means to divide the market into parts, or segments • which are definable, accessible, actionable and profitable to have potential growth. • Subdivision of a user into segments with similar characteristics such as location, interest, behaviours, device details, social behaviours. • A segment strategy requires you to understand the source of the data the method of collection, the process of creating a segment and understanding what the resulting segment attribution. Purpose: • DMP uses conditions in order to break down the vast amount of data and form the specific groups you want to target. Think of it like a special gate at the entrance to an exclusive club when you set a condition, you are allowing some people to enter and excluding others. www.dmpmanager.com

  7. Data Transfer: • A DMP is used to store and analyze data, while a DSP is used to actually buy advertising based on that information. • Leverage the collected and analyzed data with networks and DSPs to buy efficient media. Data is now transferred to information which will be in the form of advertising strategy, or business strategy or in any decision making. • The data you gather through a DMP can often be used by other agencies and companies and many are willing to purchase this information. • Scalability: • A DMP must be able to scale to millions of data points and analyze all of these simultaneously to deliver critical insights. • Supports the processing of large amounts of information. • www.dmpmanager.com

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