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48 th Edition Partner country- Mexico. What is it?. ITB Berlin: World’s Leading Travel Trade Show “It is the key place to learn about new trends, market developments, and to deepen existing business relations”. THE B2B-Platform for trade visitors 170,000 visitors
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48th Edition Partner country- Mexico
What is it? • ITB Berlin: World’s Leading Travel Trade Show • “It is the key place to learn about new trends, market developments, and to deepen existing business relations”. • THE B2B-Platform for trade visitors • 170,000 visitors • 113,000 trade visitors • 11,000 represented companies • 180 countries • “ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry.” • Wednesday, 05 March - Sunday, 08 March 2014
Some hot topics for 2014 • Main focus: diversity • UNTWO: trafficking, facilitating visa regulations of Silk Road countries, child protection • LGBT • Inspiration for social responsibility and the next travel adventure • Valuable tips for beginning a career in tourism • Travel Technology • Asians & OTA’s • Major current affair topics
ITBInnovators • Innovative examples • Smart Ski Goggles • Oculus Rift computerised glasses • pi Touch presentation tool • Keynote speech on ’The world in 2025 – a journey into the future’ • Live multimedia show • showcases 100 tourism trends
Facts and Challenges • Travel & Tourism • 258 million jobs globally • At US$6 trillion (9.1% of GDP) • larger than the automotive industry at 8% GDP • just smaller than banking at 11%. • Key challenge in the industry • stimulate jobs and investment, • eliminating barriers to travel such as visa restrictions, taxation, and outmoded infrastructure systems.
Sources and links Live broadcasting link • http://www.techcast.com/events/itb/en/ Other sources: • http://www.itb-kongress.de/en/AboutITBBerlinConvention/ • http://www.itb-berlin.de/en/AboutITBBerlin/ITBAtAGlance/