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USA Country Partner Meeting

USA Country Partner Meeting. Edinburgh 29 November 2010. Agenda. 09:00 Welcome and North America Strategy 09:15 Working with the North America Team Webinars, Skype meetings, Virtual Exhibitions, Social Media 09:30    USA Update: State of the Market For-profit Education in the USA

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USA Country Partner Meeting

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  1. USA Country Partner Meeting Edinburgh 29 November 2010

  2. Agenda • 09:00 Welcome and North America Strategy • 09:15 Working with the North America Team • Webinars, Skype meetings, Virtual Exhibitions, Social Media • 09:30    USA Update: State of the Market • For-profit Education in the USA • Federal Aid • Tuition • Conferences 2011 + NAFSA • 10:00    Canada: • Overview • Euro Monitor Report on Canadian HE Marketplace • CBIE Conference in Calgary (October 2010) • 10:30    Coffee Break • 10:45 Fairs Update • 11:00 Break-out Groups and plenary feedback • 11:45 Research • Student Decision Making • Employability – external speaker • 12:45 Lunch/Close

  3. Working with the North America Team • Webinars • This month: • Newcomers to the USA Market • New Partnership Fund/Policy Dialogue • Skype • Contact: bc.usa.education.team • Email jill.doctor@britishcouncil.org to schedule a call • Surveys • Poll your fellow Country Partners for benchmarking • Virtual Exhibitions Update

  4. New Media Strategy British Council USA Education UK Team British Council USA Education Audience can Interact with any or all EdUKNewsTeamUSA • Logo Sources: • YouTube.com • Facebook.com • LinkedIn.com • Twitter.com @EdUKNewsTeamUSA

  5. What to expect • Information: • Clear • Relevant • Up-to-date • All sources interconnected across media • Daily updates to keep you informed • Content to include: • HE News updates • US • Canada • UK • International • Advice/ Opinion • Reports and Analysis • Best Practices

  6. USA State of the Market: US Students Studying Abroad New Open Doors Data: November 2010 • 260,327 US students studying abroad throughout the world in 2008/09 – decline of .08% • 12.7% of these went to the UK – the number one destination. • 31,342 American students studied abroad in the UK for academic credit in 2008/09 • Early indications across US institutions show that reporting next year will reflect a rebound

  7. For-Profit Higher Education • Government Accountability Office (GAO) Investigation Summer ‘10 • Some For-Profits engaged in fraudulent/deceptive practices to receive more federal money or applicants • Data from 16 For-Profit institutions show that more than half of students at For-Profits withdraw within two years. • Fed aid received disproportionate to the quality of the education? • Students at For-Profits represented 26% of borrowers and 43% of defaulters. • President of the Association of Private Sector Colleges and Universities, says this disregards the large number of non-traditional students that for-profits aid that nonprofits largely ignore.

  8. For-Profit Education Investigation • Report by Senator Harkin: 95% of students take out loans to enroll in For-Profit education • Versus only 16% for Community Colleges • The next Senate HELP Committee investigation will occur in December and focus on the relationship between For-Profits and the military (Hearing 4) • Attorney General for Florida has opened an investigation of five for-profit institutions. • Includes misrepresentations on financial aid, deceptive recruiting strategies, and more. • Institutions: Argosy, Everest, Kaplan, MedVance Institute, and the University of Phoenix.

  9. Federal Aid Update • Changes Over the Last Year: • Legislative: The Health Care Bill from 2010 passed with amendments to the Higher Education Act of 1965 that allowed ‘Foreign Schools’ to continue to receive Federal Student Aid • Administrative: Amendments were made to the regulatory language regarding the auditing process for ‘Foreign Schools’ adding administrative compliance costs to institutions • > $10M = Annual US GAAP Audit Process • $10M < $3M = ‘every three years’ (actually two out of three years) • What’s next? • British Council will continue to follow

  10. Tuition for Higher Education • Rules of gravity do not apply to tuition • Quiz: How many US institutions are now charging tuition of over $50,000/year? a. 50 b. 100 c. 300 • What does this all mean for you? • Tuition (8% increase last year) • Government student aid • # of institutions charging over $50,000/year • Student protests

  11. Conferences 2011 • AIEA: San Francisco, CA • February 20-23, 2011 • Sessions: • Higher Education Global Index: the first measurement of Internationalization  • International Partnerships: Funding and Sustaining Ties to European Institutions • A Double Degree Development Experience: Juniata College & York St John University (UK) • ACE: Washington, DC • March 5-8, 2011 • Forum on Education Abroad: Boston, MA • April 6-8, 2011 • AACC: New Orleans, LA • April 9-12, 2011

  12. NAFSA 2011 • Vancouver • Education UK Pavilion • 19 Universities • Near Canada and Scotland • British Council Events • Country Partner Meeting Monday 30 May – SAVE THE DATE • ca. 9am – 2pm • Tea @ 3 – Daily on the Pavilion • Themes: Canada, US, All • IHE Presence in the hall • Watch this space • Hotel Recommendations • Country Partner Meeting Location • Welcome Pack • Individual Meetings Sign-up Source: Google Maps

  13. Canada: Overview of the Market Canadian Students in the UK

  14. Number of Students in the UK: Canada, China, India & US

  15. What subjects draw Canadian students to the UK?

  16. Euromonitor Report on Canada Canadian education market report – Nov 2010 giving the global picture of Canadian higher education activity • Canadian education system • Provincial recognition of overseas qualifications • Macroeconomic outlook • Students in HE in Canada • Canadian students in the UK • Canadian students in the USA • Canadian students in France • Activity in other competitor markets

  17. CBIE Conference in Calgary October 2010 • Connecting with Canada • CBIE • Association of Universities and Colleges of Canada (AUCC) • Creating new relationships with Canadian Universities and Colleges • As a step toward working in partnership, we attended the conference to scope the associations and institutions to expand our presence and expertise in the market. • We will develop Canadian HE relationships leading into NAFSA and continue building our work in Canada

  18. Fairs Update • Update from the ECUK Group • Jessica Guiver • Hear from fellow Country Partners on their experience with fairs in Canada this fall: • Study and Go Abroad Fair Montreal • 25 September, 2010 • Recruit in Canada Vancouver, Toronto and Montreal • Fall 2010 • Go Global Toronto • 25 – 26 September, 2010 • Individual Institution Fairs

  19. Break-Out Groups: Topics Buy-in from senior administration BC USA Webinar Topics/Speakers Solutions to barriers to US/Canada Markets Working with the BC USA team Partnership Assistance from BC Education Marketing Intelligence on US/Canada Social Media and technology engagement Policy Dialogue topics for US/Canada

  20. Breakout group feedback • Webinar topics: Dummy’s guide to funding; quarterly policy update; E-marketing • Policy dialogue topics: Federal Loans implementation; Credit Transfer (Canada); British Diaspora – target for recruiting; Aiding UK institutions in US accreditation and campus creation • Senior admin buy-in: Relationship mapping; Research areas – key global issues; BC funded trip to the US • Education Market Intelligence: Basic Market Info (for new staff); Trends in Study Abroad; Funding issues • BC USA services: Recruitment landscape – segmented advice/guidance; Regional Analysis; Cost comparisons (US to UK) • Barriers and solutions: Geography; Operating costs – Targeting, Online Marketing, New Media, no hard sale; Regulations – more information needed • Technology/social media: Monthly E-newsletter; UK education in the news; Media – BC to push out; Webinars & Virtual Exhibitions • HEI partnerships: Database of agreements/Case studies; Pre-empt US universities about UK universities approaching – BC as point of contact

  21. Student Decision Making Research The British Council’s global student decision making survey; running since February 2007, now with over 120,000 respondents. In the USA, we have been working with: - The National Society of Collegiate Scholars - United States Student Association In Canada, we have been working with: - Canadian Federation of Students - Canadian Alliance of Student Associations We are also working on analysis of students’ decisions to study in competitor markets; Canada, USA, Australia

  22. Employability • Research • ‘Employability of Americans with degree qualifications from UK HE institutions, returning to the US • Quantitative surveys with hundreds of responses • Qualitative feedback from respondents • Several firms bid across: HE and HR sectors • Michigan State University • Dr Ian Gray, Vice President of Research • Dr Charles Hasemann, Executive Director BUSINESS Connect (Unable to attend due to weather)

  23. Thank you NORTH AMERICA TEAM: • Washington, DC • Richard Everitt, Deputy Director USA richard.everitt@britishcouncil.org • Mary Catherine Scarborough, Education Marketing Advisor marycatherine.scarborough@britishcouncil.org • Jill Doctor, Education Marketing Coordinator jill.doctor@britishcouncil.org • Los Angeles • Meghan Steed, Head of Partnerships, West Coast meghan.steed@britishcouncil.org • Montreal • Sarah Dawbarn sarah.dawbarn@britishcouncil.org • Liane Fraser liane.fraser@britishcouncil.org

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