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Mount Holyoke College

Mount Holyoke College. March 30, 2004. Mount Holyoke College Web Strategy. Admissions Application Volume Acceptance Rates Diversity Yield. Alumni Development Community Fundraising Endowment. Academic Resources Faculty Infrastructure.

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Mount Holyoke College

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  1. Mount Holyoke College March 30, 2004

  2. Mount Holyoke College Web Strategy Admissions Application Volume Acceptance Rates DiversityYield Alumni Development CommunityFundraisingEndowment AcademicResources FacultyInfrastructure Brand and Web strategy have a major impact in all areas

  3. Outcome Convergence Web Audiences University Constituencies Desired Outcomes

  4. Smith College

  5. Harvard Law School

  6. Providence College

  7. Simmons College

  8. Content Management • Recruit content stakeholders • Establish a Web Policy • Scope quantity and background of content providers • Scope type of content • Technology/Infrastructure drivers • Budget • Optimally combined with a redesign/ rearchticture

  9. CMS Vendor Overview • Ingeniux • PCs/Macs • XML based • Small and privately held • Merant • Well suited for complex workflows and data entries • XML based • Large and publicly traded • Microsoft • .NET • Least expensive • Large and publicly traded • RedDot • Good publishing tools • Most expensive • Private, foreign and of medium size.

  10. CMS Procurement Strategies • Timing • Buy end of month, of quarter or end of year • Discounts • Keep at least two vendors in play until a contract is signed. Don’t select until you’ve signed. • Ask for best and final offers. • Ask for free annual maintenance for the first two years • Ask for free training • Small and or privately held vendors (Ingeniux/RedDot) will offer more discounts than large publicly traded vendors (Microsoft/Merant).

  11. Credentials • Full Service Interactive Agency • Web and interactive solutions are our core business • Profitably in business for 13 years • Strong Higher Education Practice Area • Providence College, Saint Anselm College, Harvard, MIT, Smith College, Trinity College, Dartmouth College, Simmons College, Tufts University, Middlebury College,Roger Williams University, Boston University, Fairfield University, University of Puget Sound, Occidental College • Track Record of achieving results for our clients ROI-DRIVENinteractive media since 1991

  12. Higher Education Offerings • Web site design • Web application development/customization • CMS, E-Commerce, Workflow • Admissions CDROM pieces • Digital outreach programs • Print Collateral

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