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Comprehensive Guide to Business Proposals and Reports

Learn about different proposal types, formal request processes, crafting persuasive proposals, drafting business plans, developing policy statements, writing news releases, and conducting effective performance appraisals.

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Comprehensive Guide to Business Proposals and Reports

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  1. Chapter 11 Proposals, Business Plans, and Special Reports

  2. Learning Objective 1 Identify the different types of proposals.

  3. Proposals • Informal or formal • Internal or external • Unsolicited or solicited

  4. Learning Objective 2 Write formal proposal requests.

  5. Formal Proposal Requests A request for proposal (RFP) is issued to solicit proposals for specific projects, products, or services.

  6. Learning Objective 3 Write formal and informal proposals.

  7. Formal and Informal Proposals • Persuasive messages • Excellent content • Clearly presented

  8. Learning Objective 4 Draft a business plan.

  9. Business Plan • Proposal for funding to start or expand a business. • People • Products • Potential • Financing

  10. Learning Objective 5 Develop clear policy statements.

  11. Policy Statements • Clear • Concise • Complete

  12. Learning Objective 6 Write an effective news release.

  13. News Release • Written using inverted pyramid format • Should not contain a conclusion

  14. Learning Objective 7 Prepare a constructive performance appraisal.

  15. Performance Appraisals • Provide feedback to workers. • Should help employees improve their performance. • Should be concise, clear, and concrete. • Use the direct plan for positive or neutral evaluations. • Use the indirect plan for negative evaluations. • Should be discussed with and signed by the worker.

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