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Advocating for Your Cause and National Literacy Action Week

Advocating for Your Cause and National Literacy Action Week. Student Coalition for Action in Literacy Education (SCALE). The Presenter. Alison Cary-Coleman Event & Membership Coordinator at SCALE MBA/MHA student at UNC Chapel Hill Social justice advocate alisoncc@live.unc.edu.

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Advocating for Your Cause and National Literacy Action Week

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  1. Advocating for Your Cause and National Literacy Action Week Student Coalition for Action in Literacy Education (SCALE)

  2. The Presenter Alison Cary-Coleman • Event & Membership Coordinator at SCALE • MBA/MHA student at UNC Chapel Hill • Social justice advocate alisoncc@live.unc.edu

  3. What is Advocacy? Use the chat box to describe what you think advocacy is.

  4. Defining Advocacy • Active push for change regarding a specific cause or position • The strategies devised or actions taken to influence decision-making on a local, state or national level to create change • The verbal or non-verbal support of an idea or policy

  5. What are some ways that you advocate for your cause?Type responses in chat box.

  6. Ideas for Advocacy

  7. Advocating for Your Cause

  8. Strategic Planning What are the key questions our organization should ask itself before executing advocacy projects? (Type answers in chat box)

  9. What is the main goal we want to accomplish? • What is the root cause of our problem? • How can we assess our ability to impact the problem? • Who are the stakeholders involved? • Do any other groups currently work on this issue? Strategic Planning What are the key questions our organization should ask itself before executing advocacy projects?

  10. Strategic Road Map

  11. Implementation of Methods Poll Question #1: You represent a non-profit organization defending death-row inmates. Your goal is to bring awareness to your cause. Which of these methods is most effective in reaching your goal? A: Petition the governor to delay punishment B: Sell pizza on campus to raise funds for your group C: Start a social media campaign highlighting inmates wrongly convicted and executed

  12. Implementation of Methods A: Write a press release about your organization B: Host a 5K to raise funds C: Invite a breast cancer survivor to campus to give a presentation to students on detection methods Poll Question #2: You represent a breast cancer support organization that funds grants to research groups searching for a cure. You need to reach a $20,000 benchmark to fund the next research project. Which of these methods is most effective in reaching your goal?

  13. Implementation of Methods

  14. Case Study: UNC Dance Marathon Fundraiser for patients and families at NC Children’s Hospital - Relies on student participation - Need to generate awareness to recruit volunteers

  15. Rally Support • How can we attract volunteers/supporters through our advocacy projects? • Where can we partner with other organizations to achieve our goals? • What resources exist to help build support? • Example website: http://www.bcan.org/take-action/volunteers/ideas/

  16. Promote Your Efforts • Let the community know what you’ve accomplished! • Further promote participation and awareness • Create resources for the public to learn more about your cause (i.e. website)

  17. National Literacy Action Week (NLAW) January 28 – February 3, 2013

  18. What is NLAW? • Started in the spirit of 1960 Greensboro sit ins • SCALE cross-promotes and supports student social justice projects

  19. Past NLAW Projects

  20. How To Get Involved • SIMPLY PLAN PROJECT and LET US KNOW! • Access to SCALE resources and support • Eligible to apply for mini-grants to support your project • Receive national publicity and attention for your efforts • Get invited to attend the NLAW Virtual Conference on Saturday, 2ndFebruary SCALE: scale@unc.edu or 919-962-1542

  21. Questions? Alison Cary-Coleman – alisoncc@live.unc.edu

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