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Fundraising for Your Cause

Fundraising for Your Cause . What was the last charity you gave to and why? . 1. Budget . Things to note from budget: . Diverse income streams Gifts in kind Predicted and actual income/expenditure ‘ Services rendered’ – monetising.

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Fundraising for Your Cause

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  1. Fundraising for Your Cause

  2. What was the last charity you gave to and why?

  3. 1. Budget

  4. Things to note from budget: Diverse income streams Gifts in kind Predicted and actual income/expenditure ‘Services rendered’ – monetising

  5. 2. Income – Corporate Relationships, Grant Applications and Sponsorship

  6. Sponsorship Characteristics: • Paying you for the value of advertising • Getting in front of a target audience • Win:Win • High ROI • Highlight benefits for them

  7. Co-branding/Cause-related marketing Characteristics: • Win:Win – shared brand • % of proceeds • Primary marketing • Process similar to sponsorship

  8. Charity of the Year Characteristics: • Usually part of CSR and managed by HR as employee engagement • Time consuming – some require a charity rep to be based in their office for a year • Application and pitch process • Tend to go for emotive causes • Staff vote • New trends: 12-24 months; more than one COTY.

  9. Payroll giving Characteristics: • Enables employees to give to any UK charity straight from their gross salary (before tax is deducted), and to receive immediate tax relief on their donations • Demonstrates company as a good citizen – help them retain/recruit staff

  10. Corporate Foundations Characteristics: • Alternatively named charitable trust • % of profits or set annual amount • Often completely separate entity • Low publicity expectation • Guidelines/criteria driven • Application process – form or letter • Clear and straightforward

  11. CSR/CR Departments Characteristics: • Triple bottom line • Win:Win • Publicity – public, staff, shareholders • High ROI (£, outcomes, pro-bono time) • Sometimes referred to as Community Investment • Often difficult to find contact info – use sitemap functionality

  12. Trusts and Foundations Characteristics: • Their main function is to give out money! • Funded by wealthy individual/family/estate • Application process – form or letter • Some are selective, don’t accept unsolicited applications • Need to match your mission with their interests • Often willing to cover core costs

  13. Local trusts and foundations Newton Trust College and Chapel grants (overseas travel) Cambridge Community Fund

  14. National Grants O2 Think Big UnLtd Vinspired

  15. A note about Trusts…

  16. Practise pitching your project to a corporate/trust/foundation…

  17. Challenges and Events

  18. 3. Sustainable and Successful Fundraising

  19. Annual Planning

  20. Top Tips to Sustainable Success • Good handovers between committees/fundraisers • Good relationships with supporters – stewardship • Diverse income streams – corporates/trusts/individual donors • Monetising events and services • 3 year support deals with corporates and trusts

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