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Global Reach, Local Expertise

Global Reach, Local Expertise. Presented by: Mike Swenson President, IPREX. Why Global PR?. Global business a reality All U.S. businesses will be affected Brand must be unique, multicultural International assignments are inevitable. The Internet as Great Leveler.

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Global Reach, Local Expertise

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  1. Global Reach, Local Expertise Presented by: Mike Swenson President, IPREX

  2. Why Global PR? • Global business a reality • All U.S. businesses will be affected • Brand must be unique, multicultural • International assignments are inevitable

  3. The Internet as Great Leveler • 150 million Internet users • 35% growth in 1999 • North America lost majority share in March • Rest of world growing faster • Worldwide e-commerce close to $100 billion • 75% of world’s Web sites in English

  4. The Geographics of Information Diffusion • By nature, the Internet is global. • Information from a little village in Aruba can be used in India. • All information on Net can re-emerge anywhere in world.

  5. Global Message Uniformity • Messages globally communicated • Consistent image needed….however: • Messages must be sensitive to local cultures • Global brands can be bland - sacrificing local relevance for global uniformity can be dangerous

  6. Purpose of a Global Corporation • Compete with global firms • Form a partnership that draws on uniqueness of individual firms • Open doors for independent firms

  7. IPREX • Founded in 1983 • 57 partners • 62 offices • 700 staff • 800 clients • $80 million billings

  8. IPREX • One of three global partnerships • WorldCom • Pinnacle • Culture: Entrepreneurial with a passion for quality service • Corporation, not a network

  9. North America South America Buenos Aires Colombia Montevideo Sao Paulo Europe Brussels Copenhagen Dublin Dusseldorf Helsinki London Madrid Oslo Paris Rotterdam Rome Vienna Asia/PacificBombay Hong Kong Brisbane Tokyo SingaporeBombay Auckland Sydney IPREX Members

  10. IPREX Expertise • Consumer • Non-Profit • Technology • Government • Health & Medical • Crisis Management • Business to Business • Energy & Environment • Investor Relations

  11. IPREX Partial List of Over 800 Clients

  12. How IPREX Works • Executive Committee • Meetings • How fees are handled • How it works for clients (seamlessly)

  13. IPREX Benefits • Resource for information • Partnering with other firms on projects • Positions each independent firm as a global firm • Evaluation among peer firms

  14. Future • Strategic Planning • “If you don’t know where you’re going, any road will get you there.” - Ancient Proverb from the Koran • Membership • One year left …

  15. Global Reach, Local Expertise

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