STARTER – 3 minutes

1. STARTER – 3 minutes YOU MUST visit one of the newspaper websites above and find a case study example/statistic/development in online media/new technology that is an example of convergence and record your findings in your exercise books. YOU SHOULD then link this to a theory/key term of your choice.

2. Key Terms/Theory TEST – L17 Friday 26th April 2013 Unit G325: Section B – Critical Perspectives in Media

3. Aims & Objectives Why? • Demonstrate your knowledge and understanding of the key terms/theory we have covered so far by completing a TEST. • YOU WILL peer assess the work after wards and give the students a mark, grade and feedback (WWW/EBI) • YOU WILL then use this advice to set yourself targets for the exam on June 4th. • Review the learning. • AO1 • Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

4. TEST • You have 50 minutes to complete the Test – If you finish early proof read, then hand your test in to Mr Crafts. • YOU MUST answer EVERY question to the best of your ability.

5. GOOD LUCK!

6. FEEDBACK – Mark the other students work in a different colour pen and make amendments where necessary.

7. 1) “As people individually and collectively program the web, they’re increasingly in command” (Tapscott & Williams – 2006) 2) Examples such as blogging, social media, online news content such as The Huffington Post which encourages CJ. 3) Noah Chomsky 4) a) Noah Chomsky – “social media erodes normal social behaviour” b) Examples such as Facebook etc. – where though?

8. 5) Micro Blogging 6) Anthropomorphising 7) a) “You can watch your favourite BBC programmes wherever and whenever you want to” b) Convergence c) Henry Jenkins (2006) – VOD – “THE KINDS OF ENTERTAINMENT EXPERIENCES THEY WANT”

9. 8) a) Prosumer b) UCC/UGC – What do they stand for? 9) Hyper reality - “The distinction between the real world and the media world is disappearing”. 10) a) Robertson (1994) - “the compression of the World” b) Case Study example (1 mark) statistic (1 mark) 11) Marxist – mediated – McLuhan 1960

10. 12) a) “dominates the planet” (Waters – 1995) – “aggressive global trailblazer” (Blau – 2005) b) MySpace - $580m – 2005 c) Gatekeeping 13) Disney – Examples? 2 marks for Youtube – 2 marks for Twitter 14) a) Dan Gillmor (2004) – citizen jpournalism – former audience b) Example(s) of an online product that encourages this? c) Boston bombings – other examples?

11. 15) a) Henry Jenkins (2006) – “Everyone is a producer of media” b) Case Study example(s) 16) Bauman (1998) – “winners and losers”; “losers are left behind” – Example(s)? 17) a) $8.5 bn Takeover – May 2011 b) Benefits? – Clue: Phone 18) a) Analogue b) “The ‘old’ ways in which media has been distributed in the past – e.g through television, film, radio etc.”

12. 19) a) Dave Winer(1994) - "Once the users take control, they never give it back.” b) Examples that also conform to Web 2.0 (DiNucci – 1999) 20) a) Miniturisation b) Examples – 1 mark for each

13. Add up the marks and give them a score out of 72 • Give them a grade based on the breakdown of marks. • Give them feedback in terms of WWW/EBI

14. WHAT HAVE YOU LEARNT TODAY?

15. Homework: • REVISE! • Research a contemporary development in Global Media and/or Media in the Online Age and state HOW it conforms to: • Tapscott & Williams (2006) • Gillmor (2004) • Any other ideologies/key terms that apply make the relevant links! • 1 page is enough • Due: Wednesday 15thMay