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The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005

Gain insights on the latest media trends, learn how to craft compelling pitches, and cultivate valuable relationships with journalists. Explore the key stages from getting started to post-coverage strategies.

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The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005

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  1. The Lifecycle of a PitchMedia Relations PanelCincinnati PRSAOctober 18, 2005

  2. Overview • Trends • Getting Started • The Pitch • Follow-Up • Q&A

  3. Trends Impacting Media Relations • Citizen journalists • New technology • Media fragmentation • Advertising is everywhere, 24/7

  4. Getting Started: Know it all • Know… • yourself • the news • your story • your targeted media

  5. The Pitch: Not so fast! • Is your story newsworthy? • “Who cares?” • The pitch planner: • Key points to make • Outlines process • Sets expectations

  6. The Pitch: Go for it • Make the pitch • Wait • Follow-up with value

  7. Contact: Now the work begins • Reporter responds • Learn key facts • Outline next steps

  8. Briefing: Pre-interview • Identify best source • Create briefing document • Set up pre- and post- interview time

  9. Interview: Just before the starting gun • Media train, if necessary • Think in soundbites • Focus on likability/credibility • Be confident • Listen carefully • Bridge to key messages • Make “the clubhouse turn” • Practice, practice, practice

  10. Interview: Game On • Your role in the interview • Guiding reporter and interviewee • Post-interview briefing • Reporter follow-up

  11. Article Appears • Best Case • Worst Case • No Case

  12. Article Appears: Best Case • Reporter follow up • Build on momentum • Merchandise it

  13. Article Appears: Worst Case • Reporter follow-up • Options • Source follow-up

  14. Article Appears: No Case • Reporter follow-up • Options • Source follow-up

  15. Review • Trends • Getting Started • The Pitch • Follow-Up • Q&A

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